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How to Develop a Winning Video Marketing Strategy | DigitalMediaThoughts.com
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How to Develop a Winning Video Marketing Strategy

Video Marketing Strategy

Do you have big hopes for a successful video marketing campaign? 

Who wouldn’t? Videos see the highest level of engagement compared to most types of content. It’s a lot easier and quicker to get a message across through video than through written blog posts or static images.

However, you can’t dive forward blindly. You need a strong video marketing strategy to work with first. Don’t fret if you don’t know where to start because we’ve got eight useful tips for you right here:

Know Your Audience

To develop a successful video marketing strategy, you’ll need to start by identifying your audience. 

Do you focus primarily on young adults, people within the age range of 18-25? Do your products or services target older people or seniors? Do you focus on soldiers, students, work-at-home professionals, or freelance artists?

Identifying your audience is important because it will affect all of the other factors below. For example, your target demographic might not use a specific social media platform and might not see the live video marketing content you make.

Look at the Numbers

Identified your target audience? The next step is to look at different metrics.

Check what time your marketing videos garner the most engagement. Look at what kind of videos get the most attention and on which platforms do people share them. Don’t forget to look at your likes and dislikes ratio too.

Understand Your Platform

Did you know you can conduct proper live video marketing on Facebook and YouTube? Both platforms have a feature for live videos. Some people use it for video game streaming but your business can benefit from it too.

Use live video marketing for an Ask Me Anything (AMA) session or to show off brand new products. Take advantage of the feature to answer questions or for an informal press conference.

Don’t ignore the strengths of other platforms. Pinterest and Instagram, for example, are great platforms to tease upcoming videos. 

Maintain Consistency

While formulating your video marketing strategy, try to maintain consistency. If you started with infographic-type videos that use a cute art style and it garnered a bunch of attention, stick to it. People will look for more so stick to that lane for a while.

Consistency should also be a priority with your scheduling. Put up a schedule so people know when to expect your next live video session or when you’ll release a long video conference.

Maintaining consistency also applies to your branding and themes.

People should know that a marketing video comes from your company even before they see the logo. Every video commercial for the Nintendo Switch, as a good example, starts with the now-iconic clicking sound of the Joy-Cons. The company’s audience automatically knows that the video relates to the Switch the moment they hear that audio cue. 

Check the Competition

When in doubt, check the competition. Take a moment to study if their strategies succeed. If they use different online video marketing methods and these work, take a moment to test if you could apply them to your strategy too.

Of course, keep in mind that no two companies are the same. What works for them might not work for you. However, it’s always prudent to take a moment and consider following a successful marketing trend.

Test Your Video Marketing Strategy

Got a video marketing strategy ready? Don’t stop there. If you can, formulate two or three and then make it a point to conduct A/B split testing.

Split testing lets you see real reactions and gauge audience engagement. You might come back surprised. A strategy that looks like a winning card in your hand could be the least successful one when applied in the field.

When testing, don’t forget to include a group of people outside your target demographic. They might engage with the new video content in an unexpected way. You might discover a way to reach a brand new audience or how to avoid offending a group of people you weren’t even aware of.

Stick Within Your Budget

Yes, stick to your budget. If you have a certain ceiling to your marketing expenditure, don’t try to push beyond it. 

If your video marketing tactics succeed, then you can consider expanding your budget for the next set of content. This can work in your favor. Your audience will see and appreciate the progression in your marketing videos.

That said, don’t get stingy. Video production isn’t cheap, especially if you aim to make high-quality marketing videos. Make sure you set aside a decent enough budget for this type of marketing content.

Professional Video Marketing Services

When in doubt, consult professional video experts. Ask for video marketing tips and avail of production services if possible. It might sound expensive — and yes, it does get costly — but you can expect guaranteed results. 

This is better than trying to DIY everything. You could save by doing it yourself but what happens when your strategy fails? You’ll end up spending even more for damage control and starting over from scratch.

Hiring professionals to help you with video marketing can save you time, money, and effort. It should be a part of your strategy from the beginning.

Develop the Best Video Marketing Ideas and Strategies Today

Coming up with the best video marketing strategy isn’t easy. There are a lot of numbers to look at and too many variables to manage. However, with these eight tips, we guarantee you’ll be on the right track in no time.

That said, coming up with a strategy is only the beginning. You’ll need to know the kinds of videos to make, when to release them, and on which platform. You’ll also have to go through the whole video production process too. 

We can help. Don’t hesitate to read more of our in-depth guides right here to pick up all the tips and tricks you need to succeed with your marketing efforts.