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5 Tips for How to Increase SEO | DigitalMediaThoughts.com
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5 Tips for How to Increase SEO

Increase SEO

Are you wondering how to boost your website traffic so that you can increase your conversion rates? SEO is a must for those who need to reach wider audiences with their website. 

If people can’t find you when conducting a search, you are risking business that will likely go to a more prominent online competitor. For some tips and tricks on how to increase SEO for your website this year, keep reading. In this guide, we will go over some things that can seriously improve your online visibility this year. 

1. Increase Your Page Loading Speed 

Your page load speed is incredibly important when it comes to your search engine result ranking. Page load speed refers to how quickly your pages load when an online user clicks your link and lands on your site. If your page load speed is slow, not only will you annoy potential customers, but Google will also notice which can affect your ranking. 

This is because they don’t want a slow loading site to impact the way that people engage with websites. Google doesn’t want to send users to poor sites. A slow loading site can also affect your sales, as a slow site can make potential customers abandon your site, or their cart if you have an eCommerce site. 

This can affect the customer experience, which can lead a potential customer to never visit your site again. This will decrease your web traffic, leading to dropping lower and lower in search engine rankings. However, if your site loads fast and the website visitor has a good experience, they will likely come back for more. 

Google will recognize the popularity of your site and rank you accordingly. 

2. Content Is Key 

If you don’t already have a blog on your website, this can be a great way to boost your search engine ranking. Google will scan your site on a more consistent basis if you are blogging on a regular basis. This also allows you to generate leads by creating blogs that answer questions that people are searching for online. 

This also helps with website visitor engagement, as you’re providing website visitors something of value when your content is helpful, interesting, or market-based. When you post fresh, consistent content, your encouraging people to go to your site and stay for a while, which will improve your Google ranking. The more time search engines see visitors spend on your site, the more value they place on your site, which can help to increase your ranking. 

You can use your email newsletters and social media channels to let your target audience know about your blog. This is a great way to get a devoted audience to read your blog on a consistent basis. Share your blog posts on these marketing channels to generate more leads to your website. 

When creating blog content, think of topics relevant to your industry or brand while also keeping your target audience in mind. You want to make sure the content you’re posting is not only easy for your audience to read and understand, but that it’s also the information they would find interesting. Make your content casual and easy to read by avoiding technical language and by using a conversational tone. 

3. Use a Variety of Mediums 

While written content is an incredibly important part of your site, you will want to make sure your website has a balanced variety of content types, such as images, videos, and slideshows. This will help to improve the user experience by breaking up your page while increasing engagement and retention rates. This can also keep users on your site longer, which helps to increase your SEO ranking. 

A great medium to use on your site is infographics. This is a great way to pack in tons of information in a way that is easy to read by combining text, images, and other signs. This allows you to generate more website visitors through backlinks. 

You want to make sure your infographics are well organized and clear in terms of both design and content. While this is a great way to get backlinks, you can also buy backlinks

4. Use Keywords 

Keyword research is an incredibly important step in improving your website’s SEO. You will want to conduct keyword research and make a strategy that allows you to work them into relevant areas of your website. They need to appear as a natural part of your content, as adding too many keywords, what is referred to as keyword stuffing, can negatively affect your ranking. 

5. Set Up a Google My Business Page 

For many businesses, local SEO is a great way to gain local traffic. For this reason, creating a Google My Business page is of utmost importance. This allows people in your area to find you that are searching for the solution your company provides, giving you access to quality leads. 

You should make sure this page is complete with information, such as your business hours and location, as well as high-quality images that will compel people to visit your business over competitors. Manage this page to keep it updated with accurate information. 

How to Increase SEO This Year

To boost your search engine ranking, try out the tips from our guide on how to increase SEO in 2021. Boost your online visibility to broaden your customer base this year with these expert tactics.

For more on this topic, head to the SEO section of our site today.