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8 Marketing Benefits of Working with a Packaging Design Company | DigitalMediaThoughts.com
Home » Digital Marketing » 8 Marketing Benefits of Working with a Packaging Design Company

8 Marketing Benefits of Working with a Packaging Design Company

Packaging Design Company

Seventy-two percent of Americans buy a product at least in part because of the packaging.

What your product is wrapped in is something businesses can’t afford to ignore. Whether you’re looking for creative branding, marketing materials, or package design, a packaging design company has the expertise you need.

Read on for eight essential reasons why business owners should hire creative packaging design companies.

1. Increased Profits

The profits a packaging design company can bring to your company are not to be sneezed at.

Over 50 percent of consumers willing to pay a bit more money for products with snazzy packaging. And 30 percent of businesses notice a jump in sales after a packaging redesign.

To boost sales, focus on the packaging that:

  • Represents your brand through colors and patterns
  • Stands out in some way on the shop shelf
  • Looks good in photos (for e-commerce website listings)
  • Has product information that customers want to know

These are golden rules that any packaging design company worth its salt will abide by.

2. Protecting the Product

As many as one in every ten packages get damaged during shipping. There was a 20 percent increase in damaged packages bought online from February to March 2020 alone. And due to cost-cutting measures, returns to e-comm stores aren’t as easy as they used to be.

Can your company stomach the costs of these kinds of unnecessary losses? Sure, you can look at your inventory and decide which products are less likely to succumb to damage. Or you could work with a packaging design company to redesign the exterior.

Packaging design companies know how to package a product in a way that will protect it. Right through the dangerous journey that is shipping, shelving, and shopping. Large products are most at risk. Be sure to let your packaging design provider know if you sell such items.

3. Save Time With a Packaging Design Company

It’s not just about the functionality of the product packaging. A savvy packaging design company will take on all the tasks related to packaging creation.

They streamline the process of concept generation, branding, and copywriting so you don’t have to even think about it.

Look for a company that has experience in your industry and with similar products to those you manufacture or sell. Make sure they understand the spirit behind your brand. They should be able to provide you with ideas and inspiration.

For example, maybe you’re a company that focuses on eco-friendly living. Perhaps you make products that get people outside and active. Your packaging designer should understand these factors and infuse them into the initial concepts.

4. Get Into Unboxing Videos

Unboxing videos are a new way for people to live vicariously through the excitement of other people’s purchases. They’re all over Facebook, Instagram, and YouTube. You want your product to show up in one.

Google reports that more than fifty percent of people surveyed buy something after watching a YouTube video about it.

Package design companies know what kinds of experiences people want from the unboxing process. Like high-quality materials, an opening sequence that tells a story, and some kind of call to action. They will help you design this into your exterior branding to ensure your products get the air time they deserve.

5. Increased Word-of-Mouth Advertising

Perhaps unsurprisingly, over 90 percent of people trust recommendations from family and friends more than advertising.

It might be the oldest form of advertising, but word-of-mouth marketing (or WOMM) still has a huge impact on the choices consumers make. It’s just that now recommendations are shared through social media rather than over the neighbor’s fence.

Because social media–think Facebook, Instagram, YouTube, and TikTok–is image-focused, packaging matters. From unboxing videos and QR codes to reusable bags and stand-out fonts, packaging that stands out in some way is more likely to get shared on those social profiles.

6. Preserving Perishables

Clever packaging design is arguably most important when it comes to fragile or perishable items like food.

Packaging for edible products should focus on safety. Airtight packaging needs to increase shelf life and reduce damage. The exterior of the package should also provide all the information the consumer needs to make an informed choice about the product.

In the case of packaging for food products, companies would be wise to work with a design firm in your state or country. They’ll be familiar with the regulations, such as those set by the FDA, that you need to comply with.

7. Addressing Environmental Concerns

Consumers are willing to pay more for products that come wrapped in eco-friendly packaging. Not only that but two-thirds of Americans prefer paper and cardboard packaging.

Creative packaging design companies will help you find ways to keep costs down and ensure your design concept stays on brand while using (often more expensive) eco-friendly materials. Combine environmentally conscious packaging with projects like recycling programs to really wow your customers.

8. Building Better Brand Recognition

According to Food & Beverage Magazine, there are three 2020 packaging trends that are guaranteed to raise your brand awareness. Simplicity, fun, and planet safety.

When it comes to your brand, your product packaging should tell a visual story to the consumer. It relays the quality of your product, the relevance of your brand, and information about how the product is made, and the benefits (through clear copywriting). The packaging should also stand out on a shelf using clever color and text combinations.

Discuss with your packaging design company how they plan to incorporate these trends into your concept.

Access to Experience

By working with a packaging design company, you can skip all the trial and error. Instead, you head straight to market with a polished product. Good design companies as all the right questions at the beginning of the relationship.

This leaves you to get on with what you do best: develop your product line.

Are you looking for more quality product marketing tips? Browse the wide selection of design articles on the blog.