Deprecated: Creation of dynamic property AIOSEO\Plugin\Lite\Admin\PostSettings::$integrations is deprecated in /home4/freebig9/public_html/digitalmediathoughts/wp-content/plugins/all-in-one-seo-pack/app/AIOSEO.php on line 248
How to Make the Perfect Corporate Video (That’ll Make Everybody Love Your Brand) | DigitalMediaThoughts.com
Home » Digital Branding » How to Make the Perfect Corporate Video (That’ll Make Everybody Love Your Brand)

How to Make the Perfect Corporate Video (That’ll Make Everybody Love Your Brand)

Corporate Video

Why create a corporate video? It gives you another avenue to interact with your brand’s targeted audience and make them aware of your product.

According to the Content Marketing Institute, creating an engaging video means that audiences are ten times more likely to engage with it and share the video with others. That is far more people that could be more aware of your brand than a regular social media post with just text or images.

Here are a few tips you can use the next time you want to create the best corporate videos.

Create A Plan

Choosing to promote your business with a corporate video is easy enough, but there are a lot of factors you need to consider carefully when setting one up.

First, start a brainstorming session where you think about what message you want your video to send to those who will watch the video. Do you want to sell or promote a product? Do you want to raise brand awareness of your company as a whole? 

Other factors to consider include:

  • Which corporate video production company to use?
  • What is the best timeline and budget to complete the project?
  • Where is the best location to shoot?
  • What does the script look like?

Creating an effective plan incorporating these factors will lead to better success during the video production process.

Choose Where To Publish The Video

A video is not complete until it is live and made public for everyone to see. Just like pre and post-production is important, so is where your company is going to distribute the video.

While YouTube and Vimeo are great platforms to publish a video, consider also publishing the video on the company’s website. After all, it is one of the most common and effective places to publish a corporate video.

When publishing the video across platforms, make sure not to share them too close in time with one another. 

Let The Visuals Match Your Brand

Any visuals that are created for a brand needs to fit the company’s aesthetic and tone. Make sure it is consistent across all of the brand’s channels and methods of communication. 

Eye-catching imagery and colors will bring your ideas to life. You can also use text from customer testimonials so that others can be aware of the value of your business– also include the client’s image into the video if you want audiences to trust the testimonial is from a real person.

Create Your Next Corporate Video Today

Creating a corporate video takes a lot of tact and takes expertise to coordinate and get right.

When you’re trying to create a video that will engage and entertain instead of just being a means of promoting and selling, care must be taken in each step of the process. Let your next batch of corporate video ideas wow anyone who comes across them with the tips listed above.

We hope this article helps you in your corporate video production. Want more interesting articles related to business and other tips for your career? You can read them on our website.