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What Is National SEO and Why Does It Matter? | DigitalMediaThoughts.com
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What Is National SEO and Why Does It Matter?

National SEO

Did you know there are almost seven billion searches on Google every day? That is a lot of people looking for a lot of answers. And if you’re a business owner looking to increase the traffic to your website, then you need to start ranking for what your customers are searching for.

And to do this effectively, you need to focus on improving your national SEO strategy. Don’t worry if you don’t know what this means, we’ve got you covered. Keep reading to learn all about what national SEO is, why you need it, and how you can get started. 

What Is National SEO?

The beauty of your website is that it can draw potential clients from anywhere there is an internet connection. So, while your storefront might be in Maine or Tennessee, someone in Texas could find your online store and fall in love with your products. 

But, how does someone across the country find your website? Through an online search, and if you’re ranking for the right keywords, new customers will find you every day. 

Search engine optimization is the art of crafting content your customers want to read. And it is also about understanding how the search engines crawl your website so you can create an optimized site that will rank well.

Being able to do both well will give you an advantage over your competition allowing you to rank higher and bring in more traffic. It can be difficult to rank for national keywords, for example, ranking for “plumber” will be practically impossible. However, ranking for “how to unclog a sink” would be much easier and still bring your website thousands of views every month from potential clients who might need a plumber. 

This is why you need a website that is ranking nationally for keywords your future clients are searching for. 

Why You Need a National SEO Strategy

Ranking for keywords that are generic is more difficult than local keywords. So, you won’t be able to rank for them without a concerted effort and focused strategy. You need to create a strategy and follow it if you’re going to get to page one in the SERPs. 

Organic search is the best way for you to draw new clients and customers to your business. You can continue to pay for ads or post all day on social media. But you will soon find yourself out of money and stressed out. 

Instead, focus on creating a strategy for your content marketing. And then allow your website to do the work for you and draw in new customers allowing you to build and scale your business. 

By ranking for keywords that have a wider draw you will not only bring attention to your brand but also establish yourself as an expert in your industry. And the best way to establish yourself as an authority is through quality content on your blog.

How It’s Different From Local SEO

When you work to building your ranking with local SEO you will target keywords that include your location, such as “CPA in Denver.” You will also spend time optimizing and updating your Google My Business page, getting featured in the coveted “map pack,” and getting reviews from your current customers. 

The difference between local SEO and national SEO is that your targeted keywords will be more generic and less location-based. For our CPA example, you will write an article answering the top questions people are searching for online. You can find these targeted keywords with paid tools or free ones such as Answer the Public. 

Ranking for local SEO might be easier, but it should only be one piece to your overall SEO strategy. So, now that you know what your potential clients are searching for, you need to create a strategy to target those keywords. 

How to Create a Strategy

To create an effective strategy, first, you need to know your objectives. Are you building an online store to sell products? Or are you going to use your website to draw in potential clients that you will speak with? 

Each of these objectives will have different optimization techniques for your website. Once you know your objectives you can create a tactical plan for how you will reach your goals. For your SEO strategy your plan of action should include the following steps: 

  • optimize your website
  • ensure your website is mobile-friendly
  • make a list of topics your clients are searching for
  • use a tool to find long-tail keywords to rank for those topics
  • create blog posts about those keywords answering your future customer’s questions
  • repeat regularly and track your success

If this seems like more than you can tackle right now, consider hiring an expert. A national SEO expert can give you tips for SEO that you might not have thought of already. When you work with a professional you get to benefit from their years of experience without going through all the trial and error yourself.

Organic search gives you a great source of new leads and potential customers every day. Let your website do the hard work for you. But you need to do the hard work now to optimize your site. It’s time to get started, either on your own or with expert help.  

Now You Can Start Building Your Winning SEO Strategy Today

Now you know the difference between national and local SEO. Plus you have a solid foundation to start building your strategy.

Local SEO and national SEO can overlap in several areas. However, they can also be very different. You need to learn how to rank in both so you can grow your business through organic search. 

For more great information on this and other topics, check out the rest of our blog.