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Putting Users First: What Does a UX Designer Do? | DigitalMediaThoughts.com
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Putting Users First: What Does a UX Designer Do?

UX Designer at Work

It takes only 10 seconds for someone to form an impression of a business. Within those 10 seconds, companies need to make a lasting, positive impact. From the site speed to the design, even the smallest details can make a difference.

A slow, difficult-to-use, outdated website will scare off consumers. That’s where a user experience (UX) designer steps in.

What does a UX designer do, and why is there work so essential to web design?

Keep reading to find out. 

Conducting User Research

First, it helps to understand what user design entails. UX design focuses on connecting humans to the products they use. In some cases, that’s a website, app, or even a toaster oven. UX designers improve the user experience, making life easier for the consumer.

Before a UX designer can work on a new website or product, they need to know who they’re designing for. 

What does a UX designer do? Their first step is to conduct user research. The better they know a consumer, the more likely they’ll design a site or product for that user.

The UX designer will need to identify opportunities and pain points. What problems are the consumers facing? What are competitors doing to respond to this need?

Understanding the user’s goals and challenges when using the product will help define the project.

Crafting Personas

Using their research, the UX designer might create buyer personas. These personas will help them differentiate different customers.

Then, the designer will consider how to connect with that persona.

What language do they use? What solutions are they looking for? How do they use the product or website?

These answers can help frame the project. 

Creating Wireframes

Next, the UX designer will use their tools to map the user’s journey when using the product. This includes user flows and wireframes. 

User flows are charts that visualize the path the user takes when using the product. Wireframes, on the other hand, provide a two-dimensional outline of a single screen.

Wireframing helps the designer visualize how customers use the product.

Planning the user experience design can yield conversion rates up to 400%, making this an important step.

Prototyping & Testing

Once the layout is mapped, the designer will create prototypes and start running user tests. A prototype is a scaled-down version of the product.

The simulation allows the designer to test their designs before they’re completely developed. Then, the designer can determine any design flaws before crafting the final product. 

This process sometimes needs several rounds of testing. 

Check out this expert guide for help with your next digital design project.

Visual Design

What does a UX designer do once the testing is done? Some designers help with the visual design; however, this responsibility usually involves user interface designers.

These designers are responsible for the final imagery, icons, typography, and color schemes that go into the product. 

Putting Users at the Front: What Does a UX Designer Do?

What does a UX designer do? To recap, they focus on the user journey and determine how a product is structured to improve that journey. With a UX designer on your team, you can ensure customers are happy and that they continue using your product.

Searching for more tips? Check out the Digital Design section of the blog today!