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The Beginners Guide to Facebook Advertising

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As a business owner, a part of your responsibility is adequately promoting your business.

One of the most popular ways to capitalize on the current marketing trends is to utilize Facebook advertising. With over half of the entire human race using this media platform, it would be a disservice to your organization not to use it.

But where would you even start? If you don’t consider yourself a tech-savvy person and like to keep things ‘old-fashioned’, the idea of advertising on Facebook might be intimidating.

Don’t worry! This marketing transition doesn’t have to be scary or overwhelming. This can bring you more foot traffic and revenue.

So take the plunge and dive into Facebook advertising. We’ve put together the beginner’s guide to understanding this advertising and how your organization can be successful.

Keep reading to find out how!

The Why

Many advertising tools on the internet promise more reach and revenue. Often these other sites are more difficult to use and don’t suggest to be user-friendly.

Using Facebook advertising has several advantages that other online marketing platforms lack.

For example, Facebook gives you 100% insight into tracking your campaigns. You can see who has seen your advertisements, when and if they followed the advertisement to your site.

Another great benefit of Facebook is the immediate control they allow you over how much budget you spend or CPC (cost per click). When setting up Facebook advertisement campaigns, you can specify what demographic you’re looking to attract.

This can be as specific or as vague as you want it to be. One of the beauties of using this advertisement on Facebook is that you have complete creative and operational control of your advertisement.

The How

So now you’re sold and want to get started on your advertisement. But how? Where do you start?

Before you open up your web browser, sit down and answer a few important questions.

What are you trying to achieve with this advertisement? Who is your audience? What is your budget?

Once you have answered these questions and have a loose game plan for your advertisement, go ahead and open up the Facebook website.

Objective Setting

The first thing you’re going to do is set an objective. Once you’re in the Facebook Advertising portion of the website, it’ll begin to ask you specific questions. If you have that game plan we talked about, then you’ll already have 88% of the work done.

Choosing an objective will help Facebook better understand how and when to promote your business. When choosing an objective, your choices are to get people to notice, engage or act with your ad.

Think of the Audience

The next question you’ll be faced with concerns your audience. Who are you trying to directly target with this advertisement?

Think of your ideal age range, location, and demographics that your organization identifies and choose that. This selection will tell Facebook who your ad will be seen by.

Is your organization, product or event geared toward a certain age range? Do you only want people in a certain area to see your ad? With the power of Facebook advertisements, you have complete control.

Where Were You Thinking?

When you decided to use Facebook advertisements, you probably assumed that Facebook would be the only place the ads would show. Did you?

Well with Facebook advertising you can leverage several different social media platforms like Facebook, Facebook Messenger, Audience Network and Instagram.

With over 1.45 billion active daily Facebook users alone, using a few or all of these platforms will give you and your company an enormous reach.

Begin to Budget!

Once you’ve decided the who, what, and where of your advertisement you’ll need to decide on a budget. If you started this whole process with that game plan we talked about, then you’re already ahead of the curve!

A Facebook advertisement will need some sort of budget to determine the intensity and tenacity of the ad. Obviously, the more you invest in the ad, the more people will see it. They’ll also see it more often.

All that to say, putting a smaller budget down to start your Facebook ad can be beneficial to you. Whatever you’re comfortable with, start your budget. This can always be adjusted, increased or decreased later.

If you start with a small budget and see a decent amount of traffic with it, then you can go ahead and increase your budget.

Find Your Ideal Format

How your advertisement is portrayed is important to keep in mind when creating a Facebook ad.

Facebook advertisements give you an option of six different formats to decide which is best suited for you. Your options are photo, video, carousel, slideshow, collection, and messenger.

Depending on your goal for your advertisement, you can customize the format of it to achieve it. Do you want a start a conversation, tell a story or both? Choosing the appropriate format will allow you to be successful in that.

Track & Report Your Ad

The Facebook ad tracking tool is one of the best reporting and analyzing tools on the market.

This is where you’ll be able to see your ad campaign running smoothly or not-so-smoothly. Either way, because of this extensive analysis and data you’ll have the ability to decide whether or not to alter or adjust the parameters of the campaign.

Adjust the budget, change the format or decide on a different demographic. This data will give you insight into whether or not your ad is performing successfully or not.

The Beginner’s Guide to Facebook Ads

There you have it! The beginner’s guide to Facebook ads.

If social media and technology have never been on you or your organization’s radar, we hope that this guide has been a gentle way to help ease you into the age of media.

If you’ve read through this guide and still have questions, that’s okay! We realize that this can sometimes seem daunting and overwhelming, but we’re here to help.

Happy advertising!

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