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Trends of Today: 5 Awesome Modern Trends in Web Design Your Site Needs to Use Now

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In 2019, there are nearly 2 billion active websites around the globe. 

It should be no surprise then that website owners are looking for ways to stand out from the crowd. 

From improved conversion rates to upping reader engagement, there are seemingly endless benefits to keeping up with the latest modern trends in website design. And we’re bringing our top 5 to you today.

Want to know what the hottest trends in web design are this year? Keep reading to find out everything you need to know.

1. Focus on User Experience

Want to improve your conversion rate by up to 200%? Then you need to know how to smash your website’s user experience (UX) out of the park. 

UX refers to how easy or hard it is to navigate a particular website or web page. If your website has poor UX, it can mean the difference between converting a prospect into a lead or customer and watching visitors click off your page. That’s a lot of lost potential sales.

In 2019, having good UX is more important than ever. But having an excellent UX can lead to a 400% increase in your conversion rate. 

2. Custom Graphics

From explainer videos to custom logos, your website could seriously benefit from some custom artwork. That’s because custom graphics can help you:

  • Stand out from the competition
  • Explain complex products or services
  • Show your brand’s unique style

This trend has become increasingly popular as brands search for new and better ways to diversify from competing websites. 

3. Bold Custom Colors

If you’ve been searching for a way to make your brand’s message stand out, choosing or creating your own bold, custom color is yet another way to do it. In fact, you can improve readership by at least 40% when you choose the right color for your site. 

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When creating a custom color, keep in mind the kind of mood you want your website to impart. And when choosing a color for your website, try to pick something that’s different and sets you apart from competitors. 

4. Scrolling Is Back In

Believe it or not, not everything important has to live above the fold. Instead, focus on creating a high-quality website and users will scroll for the information they’re searching for.

This trend goes hand-in-hand with the trend of improving UX. If you have a good UX, the longer visitors are willing to stay on your site. But if your site offers a poor UX, visitors won’t be willing to navigate through your confusing content.

That’s why so many web development experts are getting requests for long pages with dynamic scrolling capabilities. 

5. Interactive Web Page Features

Interactive content gets way better engagement than content that doesn’t use interactive features. The same holds for your website copy. Add quizzes, polls, and interactive graphics to your web page to get started with this trend. 

More Modern Trends for Your Website Design

Modern trends in website design are constantly changing. Because they’re always in flux, you may feel like you don’t need to know what’s going on in the web development world. But if you want to create the best website possible, you need to stay up to date or hire a web developer who can do it for you.