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A Beginner’s Guide to Online Advertising: Everything You Should Know


It was predicted that by the end of 2019, worldwide digital ad spending will rise to $333.25 billion. Online advertising will account for about half of the global ad market. This means you need to jump on the bandwagon as soon as possible. 

Are you just starting your own business and looking for potential clients? There are many different ways to find new clients especially through an online venue. 

Online advertising is a great way to reach your target audience and see a boost in your sales. With online marketing, there are so many ways you can get the right users to see your ad at the right time. 

Keep reading for our beginner’s guide on everything you should know about online advertising and how you can start today. 

Don’t Be Intimidated to Start

Sure the internet is intimidating but you shouldn’t be intimidated to start advertising your business online. If you sit down and create a plan to begin, then it won’t be so scary after all. Online advertising is worth the daunting task so just begin. 

What’s the difference between online advertisements and organic content? A paid online advertisement means that your target audience is almost guaranteed to see your ad. This is based on your audience’s demographics, a few keywords, and search intent. 

By using paid online marketing you’re advertising to customers who are already searching for products just like yours.  

Another intimidating factor of online advertising for most people is the cost. But you will be happy to know that you can start online advertising for as low as a few dollars a day. 

Decide What You Will Be Advertising

Depending on your business, you will need to figure out exactly what you want to advertise. Are you trying to get more sales on a certain product or more traffic for a deal your company is offering? Your first priority should be to determine what your ad will be about. 

The second step is determining who will be purchasing your product or service. Is it geared for middle-aged moms or college millennials? This will be your target audience and who you want to see your advertisement. 

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Advertising Budget

The next thing you should focus on is your budget for online advertising. It will be a bit hard to determine exactly how much you want to spend on online advertising when first starting out but you should start small and work your way up from there. 

As time goes on and you determine the best time and place to advertise you can increase your budget from there. Make sure when you start out you’re keeping tabs on everything you spend such as the price of the ad, cost to create the ad, and any additional costs. This will help you later when you want to increase your budget for your ad campaign. 

Google Ads

Now that you have your target audience, product to advertise, and your budget, you’re ready to start online advertising. Google is the most popular search engine so it is obvious to think of them first. Google Ads connects users with the best results when they search

Google is a great place to start testing out your paid advertisements. They offer pay-per-click advertisement opportunities. This means that you will pay each time someone clicks on your advertisement. 

Social Media Advertising

If you aren’t looking to pay any money when you start advertising then the best thing to do is to create social media for your business. With social media, you can interact with potential clients and create business relationships. 

On the other hand, there are many social media outlets that offer paid advertising. If you want to drive traffic to your business, then your social media presence and paid advertising is a must. 

Facebook advertising can cost you as low as a dollar a day and allow thousands of people to see your advertisement. You can also find your niche and gear your ads towards them. 

Instagram is another great place to advertise as you can use photo format or even try to incorporate video format into your ads. One billion people use Instagram every month so your ad is sure to be seen by your target audience. They also base their price around a cost-per-click model so it may be cheaper than you anticipate. 

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Track and Manage How Your Ad is Doing

Once you’ve finally paid for and launched your first advertisement campagain you should be tracking how it is doing. This can be a daunting task but it is very important so you can see where and how to advertise in the future.

Visit this website if you want to learn more about a digital ad management platform. This can keep all of your data in one place and help you determine which ads are doing good. They can also help you launch your ad campaigns on different websites.

When it comes to keeping track of your ad campaign there are several things you will want to focus on. 

Increase in Web Traffic

You should document how much your web traffic has increased since you launched your ad. Seeing your page views increase will be great for your company and show that your ad is successful.

Length Of Visit

After the increase in web traffic, you should note how long viewers browsed your page. You may want to pay for software that lets you know how long visitors are viewing your page. 

Ad Views

If you’re running multiple ads for your company, then you will want to see how many people are viewing and clicking on each ad. This data will help you determine what your target audience wants to see. You can then decide to pull an ad that’s not doing the best or keep it running for longer if it is doing well.

Online Advertising Is Beneficial

Online advertising has shown to be a very beneficial resource for many different companies to sell their products or services. It is a great source to advertise to your target audience and gain more web traffic. 

Starting your online advertising campaign can be easy as long as you have a plan and a budget. Make sure you’re keeping track of vital data so you can base your future advertisements around them. 

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