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Want to Make Money Online? How to Start a Paid Email Newsletter

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Every few months, someone will predict that email is dead. But email has never gone away – and it shows no sign of doing so. Especially with the new rise of the email newsletter.

The advantage of newsletters is they let subscribers get the content they want, without the hassle of social media. No clickbait headlines, or irrelevant ads. Just content.

Paid newsletters work like newspaper subscriptions. Subscribers pay for access to emails because they know they like the content.

Look at the Stratechery newsletter. Subscribers pay $10 a month for three newsletters a week. They love the insightful analysis of news from the technology industry.

A paid email newsletter is a great way to make money online. Read on to learn how to get started.

Choose Your Topic

You need to have enough content to keep publishing regular newsletters. It also helps if it’s a niche you know a lot about.

Having a niche means you become the trusted authority in that space. It also gives people a reason to sign up, because they want your perspectives, inside info, or analysis.

Make sure there’s enough mileage in your niche to send multiple emails a month about it.

Figure a Price for your Paid Email Newsletter

Choosing a price is the hardest part. For truly specialist information, you can justify charging more. People can’t get that information from many other sources.

Base your price on how often you send newsletters. If you only send two a month, choose a lower price. Sending three a week lets you charge more.

Consider adding an annual plan. Make this a better value option than paying monthly. For example, you might charge $10 a month for three newsletters a week like Stratechery.

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A subscriber would pay $120 a year if they paid monthly. So your annual plan might be $90-100.

Annual plans guarantee subscriber income for at least a year. This cuts down on monthly cancellations. But it’s also more of a time investment for you.

Start Your Outreach

People won’t pay to sign up until they understand the value of what you do. You’ll need to use free, public content to convince them of your worth.

Use your personal blog, a platform like Medium, or guest blogging for other publications to build your reputation. Consider offering a free version of the newsletter so let people understand what a paid version might be like.

Share this free content on social media or with friends and family.

Decide when you’ll start charging for content. You might offer a free trial to existing subscribers to persuade them to switch.

When you start advertising your paid newsletter, make sure subscribers know what they’ll receive and when. If you say you’ll send every Monday, Wednesday, and Friday? That’s when you need to schedule your emails to send.

Paid subscribers won’t tolerate late or missing emails the way free subscribers will.

Perfect Your Design

The best business newsletters aren’t just full of great content. They also look good in your inbox. 

Use newsletter templates if you’re not a coding wizard or graphic designer. These templates let you reuse a design that you know works every time.

This makes writing your email a faster process. You can focus on the content and not how it looks.

Using these templates gives your emails a more professional finish. This helps you to build credibility with your subscribers.

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What Newsletter Will You Create?

Now you know why a paid email newsletter is a great way to earn money online. You can share your expertise and get paid for it.

You also know how to set up a paid newsletter. Using design templates will have you creating a professional-looking resource in no time.

But you may still have questions about how to find subscribers or market your content. Why not check out digital marketing articles for more tips and advice?