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A List of the Different Types of Branding Your Business Could Use

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According to Felicia C. Sullivan, “a brand is a perception or set of associations consumers have of a business.” Learn more about different types of branding to see which ones will build up your brand the most.

Strong branding is about distinguishing your brand from other brands on the market. When your brand stands out for positive reasons, you do more business.

Your brand is a manifestation of your hard work and effort. You, too, deserve to know more about the different kinds of branding out there. Then you can use that knowledge to create a branding strategy that works for you and your business.

Here are some different kinds of branding you should learn about:

Product Branding

Product branding is the most common type of branding. It revolves around defining a product’s image in the eyes of consumers.

You see product branding in action every time you browse through a grocery store. Companies design/package their products to target certain customers and make sales.

A product’s aesthetics play a critical role in product branding. Aesthetic elements affect how consumers perceive not only your product(s) and brand. Attractive product packaging wins over consumers’ hearts and wallets.

Successful product brands use prominent brand colors to distinguish their brands from others. After all, unique brand color combinations grab attention. Plus, color can improve brand recognition by 80%.

Service Branding

A service brand is a type of brand that sells services as opposed to tangible goods. Service branding distinguishes your business’s services from the competitors in your field. Whereas product branding defines a product’s image, service branding define’s a service’s image. 

Service branding emphasizes the value of high-quality customer service. Still, service brands don’t rely on customer service alone for branding.

Instead, they give their customers “extras” to look forward to. Service brands encourage customers to subscribe to their service to save money.

Other service brands have a point system for repeat customers. When customers reach a certain amount of points, they receive a discount. This encourages brand loyalty.

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Services are usually intangible. That’s why it’s harder to define a service’s image than a product’s image. Service branding creates positive brand relationships by associating their brand with positive emotions.

A service brand might make employees wear funny shirts with their business’s logo on them. Then people will associate that service brand (as well as their logo) with laughter and humor

Gendered Branding

This is one of the more controversial types of branding out there. Still, many popular types of brands have been using gendered branding for years. This includes many corporate brands such as Gillette, Axe, Clairol, and more.

Gendered branding includes all branding efforts to target a specific gender. For example, women are the target audience for Gillette’s Venus razors while Axe body spray targets men. 

Western culture associates the color pink with femininity. That’s why so many products for women incorporate pink into their packaging and brand colors.

For this reason, brands are veering away from the pink trend. Instead, more innovative brands are using purple along with other colors people associate with femininity for branding purposes.

Did you know that the Committee for Advertising Practice (CAP) banned certain forms of gendered branding in the UK? The link will teach you more about gendered branding, how it’s effective, and why it’s controversial.

Online Branding

Online branding is also known as internet branding. Both terms refer to the way you position your brand online. Today, different types of brands from all kinds of fields have to employ online branding to achieve success.

All branding efforts on the internet count as online branding. That includes your company’s official website, branded blog, social media, search presence, and more.

A hefty chunk of online branding happens in the search engine. Think of the first page of Google as the equivalent of a digital business card because that’s what people see when they Google your brand. That’s why so many brands are focusing on SEO to attract interest and boost sales.

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Online branding is a major component of this next form of branding…

Personal Branding

Personal branding involves branding a specific individual instead of a business entity or product. That’s why branding experts also refer to personal brands as individual brands. People with personal brands include celebrities, politicians, internet personalities, content creators, and other public figures.

Famous people use personal branding to craft a positive public image. They do this with the intention of attracting a target audience.

Sometimes, celebrities even commit controversial actions for the sake of personal branding. For instance, Kim Kardashian poses in revealing pictures to promote her personal brand.

Public figures usually have official websites to represent their personal brands in a favorable light. Note that professional and appealing websites always have high-quality images and fast loading times.

Social media is another primary platform for building a personal brand. After all, the content that people post on their social media accounts reflects who they are as individuals. Celebrities are no exception.

Public figures also maintain blogs to build their personal brand. Any content that a famous person publishes on their blog is a reflection of their personal brand.

So Many Types of Branding Yet So Little Time

When it comes to branding across platforms, consistent presentation increases revenue by 30%. That’s why consistency is the key to branding success, even throughout wildly different types of branding.

Remember: Your brand image is more than your brand identity. Your brand identity is your brand’s visual elements while your brand image also encompasses the ideas, feelings, impressions, and experiences people associate with your brand.

Boost your brand—Read more of our informative articles about branding. Your business will thank you for it.