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Should You Outsource to a Local SEO Agency?

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With so many websites flooding the internet, it’s difficult to stand apart from the pack. Meanwhile, more companies are also prioritizing their inbound marketing strategies to attract new business. 

So how do you attract customers while separating yourself from competitors? The answer: SEO.

According to research, search engine optimization (SEO) spending is expected to reach $80 billion by 2020.

By outsourcing to a local SEO agency, you can attract new customers to your business before competitors can. If your competitors already have an SEO strategy in place, you’re likely falling behind. 

Keep reading to discover the eight benefits of outsourcing to a local SEO agency.

1. Affordability 

Search engine marketing isn’t a one-and-done job. Instead, it requires constant updates and improvements. Someone on your team would also need to remain aware of changes to Google’s algorithm.

Otherwise, your website’s SEO could fall behind the curve. 

Many companies consider cost when deciding whether or not to outsource to a local SEO agency. However, you need to think about the long-term costs instead of the short term. 

SEO can pull an employee’s attention away from other, in-house tasks. Your internal team is probably best equipped to handle these types of responsibilities. Distracting your in-house team with SEO projects can cost you time and money.

Instead, you can hire an SEO marketing agency. Their experts will handle the SEO so you can focus on your business.

Besides, an extra employee comes with additional costs (such as taxes, utilities, equipment, their benefits). Plus, you would also need to pay for the SEO tools your team needs to succeed. By outsourcing to a local agency, all of these costs are taken off your plate.

That means you can spend more time and money on your business instead!

2. An Outside Perspective

For effective SEO, you need to think about the questions your customers are asking. What are their concerns? What concepts are they confused about?

After working in your industry for a while, you already have all these answers.

However, it’s difficult to know the questions when you lack an outside perspective.

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An SEO agency can help you view your product/service and business from an outside point of view. Then, they can use this outsider’s perspective to get in the minds of your customers. From there, they can generate SEO-optimized content with your customers in mind. 

This outside perspective is essential for effective SEO strategies.

3. Access to Experts

Hiring a local SEO agency also means you have access to experts.

Search engine marketing changes all the time. To use SEO effectively, you need access to a team dedicated to keeping their skills sharp. Trying to teach your staff effective SEO can waste time and money.

If you’re not aware of the latest SEO standards yourself, how will you train someone on your team to handle the responsibility?

By outsourcing to a local SEO agency, you don’t have to worry about training. Instead, you can trust you have a team of experts ready to lend their expertise.

4. Stay Ahead of Trends

Search engine optimization standards change all the time.

If you don’t keep up with the latest trends, however, you’re falling behind.

Outsourcing to a local SEO agency will help you stay up-to-date with the latest trends. That way, you can get a step ahead of the competition. When you rank higher than your competitors, you appear more credible to your customers.

A higher ranking can also boost your website traffic and help you make more sales.

A few recent SEO trends include voice search, Amazon search optimization, and machine learning. Blockchain technology has also made a recent impact on SEO.

5. Keep Up With Competitors

66% of marketers say their top inbound marketing priority is improving their SEO and growing their organic presence.

If your competitors already have an SEO strategy in place, they’re already stealing customers away.

Outsourcing to a local SEO agency can help you keep up with competitors. In addition to staying ahead of trends and Google’s algorithm, they can also help you produce more content. 

Plus, the agency will make sure that content is relevant to your target audience.

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That way, you can boost your ranking, get in front of more customers, and increase brand awareness.

6. Access to Tools

For an effective SEO strategy, you need access to the right set of tools. 

A local SEO marketing agency will already have access to the tools you need. Learning how to use these tools can become time-consuming and costly.

Instead of paying for a half dozen SEO tools, you can save money and outsource your SEO marketing. 

7. Ongoing SEO

As I mentioned before, SEO is an ongoing marketing strategy. 

For the best results, you need consistency. That means spending time every week, if not every day, creating content and optimizing. 

You’ll need to publish content, start link building, study the results, then rinse and repeat. 

By outsourcing these tasks, you can save yourself valuable time. You also won’t have to worry about forgetting to make updates. Instead, you have a team dedicated to your SEO campaigns. 

8. Goal Alignment

Your business likely has specific goals in place for the year. This can include increasing website traffic and brand awareness or improving year-over-year sales. 

An SEO agency can help you achieve these goals. 

As an inbound marketing strategy, SEO helps you attract people to your website.

When they find the information they’re looking for, you can convert those visitors into customers. Then, SEO continues delighting previous customers, turning them into loyal, repeat customers.

By outsourcing your SEO, you’re also freeing up time on your schedule. Instead of sitting down to create SEO-optimized content every day, you can focus on your business. While you focus on your customers, your SEO agency will continue bringing in new leads.

Then, you can turn those leads into sales. 

Search No More: 8 Benefits of Outsourcing to a Local SEO Agency

You already have a lot to do. By outsourcing to a local SEO agency, you can save money and make money. As the agency attracts new leads, they’re also improving your ROI for long-term growth.

Explore the SEO section of our blog for more tips.