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How to Create a Digital Marketing Strategy


Do you need to a digital marketing strategy but are struggling to pull it together? Getting started can be intimidating, but once you understand the principles, it becomes easier to build a plan.

Mastering digital marketing fundamentals empowers you to build and strengthen your brand. The strategies you learn will help inform other aspects of your business, too. 

Keep reading to learn how to create a digital marketing strategy.

Set Your Goals

The most important question to ask before launching any marketing effort is what’s my goal? Are you looking to build brand awareness or promote a service? Do you want to inform your audience about a product?

Let your goal define your strategy. Launching a new brand requires a different approach than selling a service. Determine what you want from your marketing plan first and build out from there.

Along with setting a goal comes the need for measurable metrics. How will you gauge the success of your efforts? Are you looking to sell x-number of units or grow and e-mail list by 100%? 

It’s also important to determine a budget and timeline for your plan. Having these things set at the beginning will help guide your process.

Know Your Audience

Whether you’re a start-up or an established company, you should have an idea of who your target audience is. That information will help get you started, but to be really successful at marketing, you need to dig deeper.

The better you know your audience, the more directly you can target them. Demographical information is great, but so too is information about their interests and needs. 

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Being able to advertise on the sites and platforms they frequent lets you maximize your spending. Don’t waste your advertising dollars on people that won’t benefit from your business. Having knowledge of who your audience is let’s you identify your targets clearly.

Execute Your Plan

Whether it’s through a series of ads, social network engagement, or however else you reach your audience, it’s go-time.

Stick to your budget and schedule and put in the effort. You’ve done the planning, now it’s time for action.

What efforts you take will be dictated by your audience’s behaviors. If they tend to frequent YouTube, you need to get videos produced. If Instagram is their platform of choice, reach out to influencers to grow your reach.

If you’re not sure what approach to take, reach out to an advertising consultant. Companies like Abacus agency have the experience to help point you in the right direction.

Be sure to track all of your results. That information is going to be helpful in the future.

Assess the Results

Once your campaign has run its course, it’s time to look at the results. Compare your goals to the actual outcome, and find reasons for any discrepancies. Look for trends or influences that you hadn’t considered.

Not every approach is going to be successful, and that’s fine. Learning what doesn’t work can be as valuable as knowing what does. That will help you build your next campaign.

Creating a Digital Marketing Strategy: Final Thoughts

Building a strong online presence is essential to running a successful company. It’s how you draw attention and build an audience. It’s where your brand gets its strength.

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That why it’s important to have a digital marketing strategy. Getting noticed online can be extremely difficult if you don’t have a plan. It’s too easy to blow an entire marketing budget without making a splash.

Instead, follow the above steps and build your own guide. It’ll help you get noticed while allowing you to develop the skills the will continue to pay off down the line.

Explore the rest of our site for many more articles on building and succeeding as a business online.