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Cut Through the Clutter: How to Get Noticed with a Branding Campaign

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Your company’s brand allows you to stand out from the crowd. You don’t want customers confusing you with a competitor, after all.

With a strong branding campaign, you can attract attention from customers and start stepping up sales.

Unfortunately, an inconsistent brand can make it difficult for customers to recognize you. Plus, it takes between five and seven impressions for your brand to make an impact. Customers need to experience the same brand for it to stick.

Ready to build a branding campaign that drives results?

Keep reading to discover the essentials you need for a brand that gets you noticed!

1. Develop a Style Guide

Before you start creating branded content, it helps to plan ahead.

First, determine your overall goals. What are you trying to accomplish with your branded content? For example, you might want to:

  • Have the ability to charge a premium for your brand (think Starbucks and iPhone)
  • Retain loyal customers for the long-term
  • Achieve higher conversion rates to increase sales

Determining your goals—and aligning them with sales goals—is the first step to successful brand awareness.

Next, think about your customers. Who are they, and what are they looking for?

Create buyer personas to distinguish your different customers. A buyer persona can include behaviors, demographics, and interests. Once you have these personas, you can determine how to speak to each of your customers. 

For you to build brand awareness, you need a consistent brand across all marketing channels. To make sure the brand remains consistent, create a style guide.

The style guide should include:

  • Tone
  • Voice
  • Font styles
  • Font sizes for body text and headings
  • Color palette
  • Imagery styles
  • Language style and terms
  • Message/angle

With a style guide, you can keep your brand consistent across all of your marketing materials. The guide makes life easier for your entire marketing team, too, so everyone remains on the same page.

2. Work Up Your Website

Today, everyone checks online for the products and services they need. Without a website, you’re missing out on a mass number of potential customers.

It’s not enough to have a website, though.

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Your website represents your company and your brand.

For a strong branding campaign, your website needs to reflect the branding for other marketing materials. This includes the language, imagery, and color palette.

Make sure your website loads quickly. Otherwise, visitors might leave before they get the chance to convert.

Your website should also have a strong search engine optimization strategy (SEO).

SEO makes it easier for people to find your website when they search for your product or service online. With SEO, you can reach new customers, improve brand awareness and credibility, and build your online presence. 

3. Get Social

Once you’ve developed a unique brand, get it out there!

Start creating engaging, unique content that demonstrates your brand.

Use different channels and platforms, including:

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • Email marketing
  • Podcasts
  • Videos

Your customers will experience your brand on a mix of different marketing channels. It’s important to create a branding campaign that considers multi-channel marketing. That way, someone who sees your brand on one channel will recognize your brand on another.

Creating a campaign with multiple touchpoints can help you convert followers into leads.

Each channel also gives you a unique way to connect with your customers. Make sure your brand is visible, though. Otherwise, people won’t recognize it’s you!

4. Punch Up PPC

Marketing materials such as social media posts and emails are just the start. To improve brand awareness online, you can also use a targeted pay-per-click (PPC) advertising campaign.

PPC uses platforms such as Google Ads and Facebook advertising to reach your audience.

Wherever you decide to advertise, it’s important your brand remains consistent. Consistent brand presentation across all platforms increases revenue by up to 23%.

Remember, it takes five to seven impressions for your brand to make an impact. The more often people see your brand, the more likely they’ll become paying customers.

An animated banner design for your Google Ads campaigns can help you stand out from the crowd.

5. Talk Up Thought Leadership

Sometimes, brand awareness is all about who you know.

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Collaborate with other experts in your industry. Partnering with another expert can help you leverage one another’s unique experiences. Together, you can create content such as articles, interviews, case studies, and webinars.

By creating thought leadership content, you can increase your brand’s credibility. Improving your credibility can help you develop brand trust. With time, you can turn that trust into loyalty to retain long-term customers.

6. Guest Blog

If you don’t have time to collaborate, that’s okay! Instead, consider guest blogging.

Create a thought leadership piece that will engage professionals in your field. Then, pitch it to another company in your industry. If they post the piece on their blog, you can potentially attract new people to your business.

Guest blogging allows you to expand your reach and improve brand awareness within your industry.

7. Connect and Share Content

First, determine the influencers in your industry. These are accounts that already have a strong following—people your target customers know and trust.

Then, engage with their content. Comment on their posts, share their content on your own platforms, and spark conversations. Don’t be afraid to exchange content.

Maybe they’ll share your posts with their own followers.

Engaging with influencers can help you leverage their existing audience. 

8. Reel Them Back with Retargeting

When someone visits your website and leaves, you’ve lost a potential customer.

Retargeting gives you a second chance. With retargeting, you can display an ad to someone who previously interacted with your brand. These ads can attract people back to your website.

A retargeting branding campaign will show your brand to the same audience. As they experience your brand multiple times, they’ll become more likely to recognize your brand on-sight.

Retargeting can help improve brand awareness and brand recognition. 

Ramp Up Recognition: The Essentials for a Successful Branding Campaign

Take a stand—and stand out. With a successful branding campaign, you can improve awareness, recognition, and distinguish yourself from competitors. Step up your branding today with these eight essentials!

Check the Branding section of the blog for more helpful tips!