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8 Clever Online Advertising Tips That Are Crushing It in 2019

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It seems like now more than ever, being an entrepreneur means sprinting to keep up with the best of them. However, this isn’t necessarily a bad thing. It simply means learning to adapt and change with your target audience. 

For example, 87% of consumers will research a product or service online before they buy it. Therefore, one of the most predominant advertising tips points to having a strong online presence.

However, being successful in today’s market is about more than just having a website; it’s about being able to constantly evolve and grow, to meet your audience’s needs and expectations. If you’re not, we guarantee somebody else is, and they will be happy to take your place — and your potential clients.

Keep reading for our top tips for advertising in 2019!

Advertising Tips for 2019

If you look back before the invention of smartphones, it seems like setting up a corner deli and having the best sandwiches on the block was all that was needed to be successful. However, things have changed, and competition has gotten steeper. 

Anyone with an idea and some know-how can become an online entrepreneur, and therefore, your competition. So how do you excel and stand out in such a saturated market?

Follow along to find out.

1. Use Your Social Media Analytics

We’re going to start out by assuming you have a social media account. If you don’t, you need to fix that ASAP. 

However, assuming you have a social media account for your business, you need to be using its ad center to its full potential. This includes running various types of ads targeted at various groups of people. 

The point? You’re simultaneously marketing while conducting research. Run A and B ads for a month at a time. Make sure you’re using different approaches on each one (colors, graphics, pictures, funny vs. direct, etc.).

At the end of the month, take a look at the analytics of each ad. How did each one perform? Which one had the most likes, shares, clicks, etc.?

Using that information, do another set of ads. Keep fine-tuning this process to constantly improve your engagement and conversion rates. 

2. Use Influencer Marketing

Next, if you don’t have a big enough following yet, use somebody else who does. 

People are much more likely to invest in a product if there is a face they trust behind it. Take a look at Instagram, for example. There are people on there who have millions of followers.

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You don’t need to go that big, but reach out to some influencers with a decent following who would be a good match for your company. Message them and come up with an affiliate agreement where both of you can benefit.

Don’t be surprised if you get turned down a lot, but keep searching. Look for anyone that fits your idea and has a minimum of 5,000 to 10,000 thousand followers. This is one of the best advertising tips for 2019, as social media only continues to grow.

3. Get Creative on Facebook

Next, when using Facebook as your marketing platform, get creative! Don’t just throw up a daily sales pitch. People will get tired of that and eventually unfollow you.

Instead, keep things light and casual most of the time. Post funny memes, pictures, and videos. Most of it should be relevant to your product or services, but it doesn’t always have to be.

However, when you do market to your followers, make it fun. Run competitions, raffles, and so on. For example, run a raffle for everyone who shares an especially big promotion where the winner gets a free product. 

This approach is great for getting the word out and gaining more followers.

4. Perfect Your Landing Page

Next, if you have ads circulating around the web on search engine pages, social media ads, website banners, or other ads, you need to perfect your landing page. 

This is one of the most important advertising tips, as your landing page will make or break a sale. Make sure it delivers your message clearly. It also needs to provide a strong incentive for the user to click through and sign up for your email list or progress to a product page.

Additionally, make the call-to-action button clean and clear; it has to stand out and look physically clickable.

5. Use Email Marketing

Email marketing is a must for any modern entrepreneur. It is one of the top ways to generate leads.

You see, if someone has already subscribed to your email list, it means they’re interested in what you have to offer. The key is creating an email campaign that doesn’t come off too strong but leads to a conversion.

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Start by a simple “Hello and thanks for subscribing” email. Follow it up with free stuff (eBook, instructional video/infographic, etc.) embedded in an “about us” email. 

Then, you can start gently pitching your products or services.

6. Market to Targeted Audiences

Another one of the best advertising tips involves marketing to the right people. Don’t waste your money blindly marketing to the world at large.

Instead, use targeted marketing to get the biggest bang for your buck. Facebook, for example, allows you to target audiences based on age, gender, location, and hobbies/interests.

7. Use Pay-Per-Click Marketing

SEO is a complex algorithm that determines how easily people can find you when using search engines to find products and services. While it may take some time and effort to perfect your organic SEO, you can push the odds in your favor by investing in PPC marketing. 

You can pay for your website to come up at the top of the search results when people type in specific keywords. You then pay a predetermined amount to the search engine for every click your website gets. 

8. Always Be Researching

Finally, the absolute of all advertising tips focus on continual growth. You must always be researching and learning. 

Use your analytics to dissect what is and isn’t working for your marketing campaigns. Take a look at your competitors. What are they doing differently from you, and how is it working out for them?

Invest in an advertising school and learn things you wouldn’t otherwise have access to. At the end of the day, it’s about becoming a more efficient and successful business owner, right?

Stay Consistent, You Got This

Remember, no matter what advertising tips you use or cast aside, you must stay consistent. If you gave up after a couple of weeks every time you tried something new, you’d never find a marketing strategy that worked. 

Stay consistent with each marketing strategy for three to six months before you give up on it. You need to give things time to work!

Good luck, and remember to check out our Digital Marketing section for more information!