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Website Features List: 6 Must Haves

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There are more than a billion websites on the internet. So as a business owner, it’s a fact: you’re up against a ton of competition.

To stand out from the crowd, it’s important that your website is engaging and effective. But with so many opinions out there, how can you know what truly makes for a superior site?

For this reason, we’ve created this post outlining the website features you need. Keep reading for the website features list that will make for a successful site.

Clear Menu & Navigation

When people come to your site, you don’t want them to get lost. You want it to be as easy as possible to navigate through your various pages.

This way, they can find what they’re looking for while having a positive experience.

To make this happen, make sure you have a clear menu and navigation set up. And keep the menu consistent on every page of your site. If you do this, people will easily be able to find the home page, product pages, and contact information they’re looking for.

Intuitive Checkout Process

Another crucial website feature? A simple, easy to understand checkout process.

Imagine this scenario. Someone comes to your site, spends some time looking around, and finally finds the product they want.

They add it to their cart and head to the checkout page, only to find a super long, complicated checkout process that keeps crashing and making them re-enter their information.

If this is the experience you provide people, they will leave your site. It’s that simple.

To avoid this situation, simply make sure your checkout process is quick and easy. That way, you’ll have the best chance of converting a high percentage of your traffic.

Fast Load Times

Next on the website features list is fast load times.

Think about your experience as a web user. If you get to a site only to find that it takes 10+ seconds to load a page, you’ll probably be annoyed.

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And if it happens again as you click to your next page on the site, there’s a good chance you’ll leave altogether.

In the last few years, customer expectations have changed. People are used to fast loading pages, so if yours is slow, you’re going to lose traffic.

The good news is that you don’t have to be a web developer to improve your load times. There are lots of tools out there, both free and paid, that can help you make sure your site is as quick as possible.

Make Sure It’s Mobile Friendly

This one almost goes without saying. At this point, it’s crucial that websites are optimized for mobile.

More and more people are using mobile devices to access the internet, including mp3 players, smartphones, and tablets. So if your site doesn’t function well on smaller screens, this is a big issue.

Start by making sure that your site is responsive. Basically, this means that you build your website in a certain way so that it will automatically scale to fit any size screen.

But there are even more things you can do to optimize your site for mobile, including:

  • Hiding unnecessary elements like popups or large menus that will take up a large amount of the screen
  • Using the hamburger menu style to make your menu collapsable
  • Making sure your embedded videos automatically resize as well

If you do these things, you’ll ensure that your site works well for all your visitors, improving their experience.

Include Your Contact Information

This may seem obvious, but far too many sites have incomplete contact information sections. And if you don’t have easily accessible contact info, what’s the point of your website?

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Start by including a contact page. Here, be sure to include all the relevant information from this list:

  • Your phone number
  • Your address
  • Your email address
  • Your hours of operation

Keep in mind that if you don’t do business from a physical address, it’s not necessary to include this.

Also, consider providing a contact form. This way, people can submit their questions without having to email or call you, and you can receive a list of all of the form submissions via your email.

Another tip? Make your phone number as easy as possible to use. A great strategy is to make it a click to call experience.

By including some simple HTML, you can make it so that people can call you simply by clicking on the phone number on their mobile phone.

Reliable Hosting

Last but not least, it’s important to have a hosting provider that you can rely on. If you don’t, it’s possible for your site to go offline for extended periods of time.

A poor hosting service can also slow down your site. Plus it can affect your rankings in search engines.

Simply put, it’s a good idea to invest in trustworthy website hosting service. This is a foundational piece of your website.

Website Features List: Closing Thoughts

Now that you’ve read through this website features list, it’s time to put them to use. Take a look at your current site and decide where you can improve.

Then make a list of everything you want to change and create a prioritization timeline. Soon, you’ll enjoy a more effective and productive site, which will lead to increased revenue.

Want to learn more about web design, digital marketing, or SEO? Check out the rest of our blog for more tips and tricks.