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Top 10 SEO Secret Tips for Tech and Software Companies

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Search engine optimization (SEO) is critical for business, with online searches driving 93% of online experiences. Consumers like to research their purchases ahead of time, especially with technology and software companies that don’t have a physical product.

Knowing this only helps, though, if you also know how to get better rankings and help people find your site. Read on for our top 10 SEO secret tips.

1. Know Your Audience

The first tip is knowing who your customers are and what they need help with.

This starts with understanding the kind of people you’re targeting. Are you selling directly to a consumer or to other businesses? Or do you sell to some of each?

For each type of customer you have, create user personas in as much detail as possible. This should include their pain points and needs but also more personal information. Knowing their demographics, interests, and values will allow you to understand them better and market to them accordingly.

You should also find out what level of information they’re looking for. Some audiences might want all the technical details and specifics about your software or technology product, while others want a high-level, simplified view. Make sure you produce the type of information they want.

2. Segment Your Customers

If you have more than one audience, you need to address their needs separately with segmentation.

For example, you might have software that can be used by both small and large businesses. The buyers from those businesses will have different pain points and needs.

If you target a smaller business by talking about how much volume and concurrency your solution can handle, you won’t gain as much traction as if you focus on affordability and meeting unique needs of small businesses.

3. Research Keywords

This segmentation also applies to the next SEO tip, which is conducting keyword research.

Any SEO expert for tech companies will tell you that you need to use the right keywords. These are the search terms people use when they go online to look up information about your industry or type of company. These can be three to six words long, and they might include both technical and non-technical terms.

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Start by doing online searches to see what comes up with Google Autocomplete, and look at what comes up for searches related to yours. You can also use Google AdWords or other similar tools to see how popular the keywords are.

You want to find several terms that relate specifically to your business, as well as some more general terms. Using these keywords will increase your visibility when people search on those phrases.

4. Produce Quality Content

For keywords to be effective, you need to incorporate those words into high-quality content.

This content comes in many forms:

  • Articles for in-depth pieces about your industry
  • Blog posts to current information and news
  • Podcasts for conversations and expert interviews
  • Videos to show how-to information

Whatever type of content you produce, make sure to include keywords. But do it in a way that makes sense. Don’t include the words too often, since “keyword stuffing” isn’t a good SEO practice.

5. Optimize Your Website

Your website is another important piece of SEO. Whether you use website optimization software or do this yourself, you need to make sure your site supports your efforts.

Part of this is using keywords with your web pages, meta descriptions, and page titles. As with content, make sure not to use too many.

You should also design your website so that it’s simple to navigate and easy to read. This will entice people to stay on your site once they’ve found it.

6. Improve Technical SEO

You should also make technical changes on your site to improve SEO. This includes changes to increase the loading speed, improve indexing, and make it mobile-friendly.

While you’re doing this, make sure all your links still work. Broken links are frustrating to everyone. If a link no longer works, make sure you have a user-friendly error, or remove it completely. 

7. Promote on Social Media

Once you have your website and content in good order, you should promote your site and content on social media. Keep the posts useful and engaging to encourage interaction.

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An easy way to do this is with SEO campaign management software, so you don’t have to manually update all your social media. No matter how you publish, make sure to monitor your activity and respond to any comments or questions.

8. Focus on Local SEO

Location is a big factor in SEO. Even with a software or technology company, your customers want to know where you’re located. People like supporting local businesses.

To incorporate this into your SEO strategy, use location-specific keywords and add online features to attract local people. 

9. Consider Off-Site SEO

SEO isn’t always about your own website. You can also build off-site authority with link building. This is when you and another site exchange links to boost each other’s authority and increase visibility. Guest blogging and being interviewed on someone’s podcast are two great ways of doing this.

You don’t have to focus on off-site SEO all the time, but if you start with some small steps, it will help in the long run.

10. Use SEO Software

Finally, you should consider using SEO software to help you manage all of this. These tools assist with keyword research and usage. They also help you to build effective links and optimize your content.

You can look at SEO software reviews to find the best SEO software for small and large businesses. You want to find a solution that’s easy to use and provides a good ROI. You may also find that having a tool motivates you to get started on SEO. 

SEO Secret Tips Will Help Your Business

SEO is here to stay, and the best way for you to get ahead is to put these SEO secret tips into practice. Remember that moving up in search rankings will take some time. But if you’re diligent, you’ll see positive results.

Did you enjoy this article? Check out our blog for more SEO tips.