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A List of the Best Online Marketing Services for Small Businesses

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Small businesses spend 32% of their marketing budget on generating content. The other areas that small businesses tend to invest in? Mobile marketing and email campaigns.

As a small business, you have to be diligent about how you spend your cash.

And, when it comes to marketing, there are so many different areas and services you can invest in. So, you have to be even smarter about what you choose for your company.

Looking for a list of some of the best online marketing services for small businesses to invest in? Keep reading. We’ve organized a list just for you based on the different needs at each stage of a small business.

Freelance and Gig Platforms

If you’re just getting started out, then you might not have the budget or even time to think about contracting the services of business marketing firms. If that’s the case, then that’s okay! You have to start somewhere, right?

As a small business, sometimes it works best to start by slowly growing your marketing strategy over time as you have the budget to do so.

If that’s the case for you, then it might be best to look into hiring freelance marketers to do certain one-off jobs for you.

Freelancing is so common and popular nowadays that UpWork believes that freelance workers will replace salaried employees in the American job market in the coming years. And, it’s not hard to see why.

These individuals bring a specific skill set to the table and give small businesses the opportunity to choose from a much wider talent pool than they might normally be able to choose from.

As a small business, you’re able to speak with and contract highly-talented individuals who can provide you with unique insight into your marketing efforts.

The best part? You’re able to pay for literally just what you need and nothing more.

This means that if you only need four SEO blogs at the moment, you can purchase just those four blogs. It also means that you’re able to try out a few different freelancers.

This cuts down on hiring fees and making costly mistakes when you hire the wrong person for an important role.

When looking for freelancers who know how to work in the gig economy, it’s best to check out platforms like Fiverr and UpWork.

There, you’re able to work with individuals while also having the peace of mind knowing that the work is secure through the third-party platform.

Services for Companies Focused on Growth

The goal of most companies is growth. However, not all small businesses focus on growth right from the start. Some focus more on brand recognition or developing a solid sales strategy.

If you’re one of the small businesses that focus on growth, however, then you’ll need to look for small business marketing services that cater their solutions to fit your needs. What does that look like?

  • Customized pricing plans
  • Individual approach to your content marketing
  • Tailor-made solutions that aren’t cookie cutter
  • Simple and affordable pricing that is scaleable

Look for all of these things when looking for marketing services from a company that is promising you growth. Also, make sure they offer services such as social media campaign creation and online reviews.

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Both of those are great ways to grow a small business that aren’t as traditional as SEO and PPC (even though they should provide you with those services too).

IntoClicks is a great, affordable option for small businesses focused on growth. They not only cater their services specifically towards small businesses but they also offer customizable plans and individualized solutions.

If you’re not familiar with the kinds of services that you can receive as part of an individualized marketing plan, then it’s best to head over to https://www.intoclicks.com to check out the kind of personalization they offer.

Companies That Offer Flexible Services

A small business marketing company should offer you flexible services. In this context, flexible means that you’re:

  • Not tied down to a fixed monthly retainer or fee
  • Can change and alter a plan to fit your needs
  • Have autonomy over who you want to work with from their team
  • Can choose what to add on and take off from a standard marketing package
  • Able to scale your service plan as your small business grows

This is perhaps one of the most crucial aspects of online marketing services for small businesses. When you’re just getting started, the last thing you want to do is pay for things that you aren’t going to use.

When you look for online marketing services from larger companies, they tend to charge one fixed price for a marketing package that might not suit you. Don’t go for this!

Entrepreneur once reported that many small businesses waste their marketing money. Two of the top ways they do this is by spending too much on a big one-time ad campaign and trying to do too much all at once.

To avoid making the same mistakes, t’s important to look for companies that offer a la carte services that fit your budget and your marketing needs. 

Ask about scalability instead of fixed prices. This usually means that once you reach a certain amount of blog posts, email newsletters, or paid ads, you’ll then move up to the next pricing tier that fits your needs.

In terms of flexibility, look for a company that offers to price based on business goals and your budget.

Oftentimes, these companies will work with small businesses and their budget and formulate a personalized quote specifically for their needs.

Don’t Forget About Local SEO

12% of consumers look for local businesses online every single day. 97% of them look for local businesses at least once a year. This makes local SEO extremely important as a small, growing business.

So, you’re going to want to look for small business marketing companies who can provide you with great local SEO services. Usually, these are marketing companies that operate wherever your business is.

If you own a small retail store in Denver, for example, then a small business marketing company located in Denver is going to know a lot more about the local market and local keywords than one in Austin.

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If your business operates online or all over the country, then speak with a few providers to test their knowledge about your local area. When it comes to local SEO, part of the battle is understanding the local audience.

If local SEO is super important to you, then try to look for a company that has providers and specialists all over the country. WebFX and Marketing 360 are two large companies with small business mindsets.

These kinds of companies have teams in different regions of the US that can offer local SEO services to your small business without the big fees that usually come with larger marketing companies.

When asking about these services, ask if they’ve ever worked with a company from your state, city, or region.

Ask them what they know about your local market and the specific industry. It’s even better if they’ve done work one local SEO campaigns with your target audience.

Agencies That Offer Do-It-Yourself Software

Marketing 360 is great for local SEO, but they also offer companies the ability to use an all-in-one software that makes DIY marketing efforts even easier for small businesses.

This helps make life easier on your company as it helps you stay organized, keep track of all of your campaigns, and even communicate with marketing providers whenever you need help. However, not all companies offer this kind of luxury.

If a company’s business marketing services don’t include software, then it helps to look into free or low-cost software that you can use to monitor your marketing efforts across the board.

It helps to at least take a look at marketing software that offers a free trial.

HubSpot, for example, helps teams consolidate their marketing efforts into one place while working on growing traffic and increasing conversions.

While it might be too costly for some small businesses, you can test out the software with a free trial.

During this free trial, look at how the platform manages and organizes all of your marketing campaigns and take note so that you can try to replicate the same systems and processes on your own.

What to Look for With Online Marketing Services for Small Businesses

When browsing around for online marketing services for small businesses, it’s important to know what you’re looking for. 

First, you’ll want to figure out how much money your small business has to spend on marketing. Make sure you are realistic when setting this budget while keeping in mind how important marketing is in the digital age.

Then, look for services and providers that can cater to your budget and your needs. Make sure their solutions are personalizable and that they can create custom campaigns to ensure that you’re not paying for more than you need.

Then, work with them over time to scale your marketing efforts.

If you need more help or tips in the meantime, then head over to our digital marketing section where you’ll find helpful articles that can increase your marketing success.