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How to Reap the Benefits of SEO and Conquer the Web

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There are dozens of ways to market your business. Yet, most businesses still rely heavily on repeat and referrals to survive.

That’s fine if you want to stay where you’re at. What if you want your business to grow? Do you need to invest in TV ads, social media, or billboards?

You actually don’t need to invest in any of those things. You can if you want to, but organic search is one thing that is certain to drive business to you.

Would you like to know more about the benefits of SEO? Keep reading to learn why you should implement an SEO strategy and how to get started.

The Top Benefits of SEO

There’s a very good chance that you’ve used a search engine at some point to find information. You may have been trying to figure out who sung that song from your childhood that you just heard on the radio.

You may have been trying to find a dentist, a plumber, or a good place to eat nearby. People turn to search engines all of the time for many different reasons. In fact, more people turn to search engines to have health-related questions answered.

What does that mean for you? There is a massive opportunity to capture eyeballs when they are looking at your products or services. There are a number of other big benefits of SEO.

Increase Conversions of Referrals

Your business may thrive off of referrals right now. Did you know that SEO can help you close those referrals faster?

When someone asks a friend for a business to use, they get a few names. The next step is to research those names, and you can guess that people will start with an online search.

If they can’t find your business in that search, they will not call you. On the other hand, if they saw your completed business listing with photos of your business, that will give your potential customer confidence. They’ll be compelled to pick up the phone and call you or stop in.

Consistency = Success

One thing that is true in business is that consistency breeds success. SEO forces you to create the same brand presence in your directory listings and website.

People notice when your brand is presented the same way in various places. They may see your brand online or offline.

When it’s consistent, they are clear on who you are and what you do. They’re also confident in that message. That’s enough to increase your revenue by more than 20%.

SEO Delivers Calls and Conversions

Perhaps the biggest benefit of SEO is that it delivers a significant return on investment. Think about how you used search engines in the past. How many places did you go to because you found them online?

If you’re targeting a local audience, SEO will deliver big results. About half of all searches on Google are local. People are likely trying to find something near their location.

When they do find a business, people will call that business. The big number is that up to 50% of those calls will buy from you.

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That’s how you can generate leads and business on autopilot. Rank high in search engines, demonstrate that you have something valuable to offer, build your business.

How to Improve SEO

All of these benefits don’t carry water unless your website is positioned at or near the top of search results. How do you get your business up there? These are the top SEO strategies that you can implement to get your rankings up.

Understand SEO Basics

Job number one is to know what works in search engine optimization. You might be thinking that as long as you use the keywords, you’re all set.

That’s not the case anymore. Google’s algorithm has become way more advanced over the years. We’re at the point where it now relies heavily on artificial intelligence.

You’ll need to understand the ranking factors that Google uses in its search results. There are more than 200 of them, ranging from site speed to keyword content.

Google looks at all of these factors to provide the most relevant results to users. If they can’t get the result they’re looking for at that moment, they’ll become frustrated and move on.

Run an SEO Audit

When you get a good understanding as to how search algorithms work, you’ll want to see how your site currently performs. An SEO audit is a detailed look at your website that exposes what your site’s strengths and weaknesses are.

Take a look at your website and answer the following questions:

  • Does your site look good on mobile devices?
  • Does it load quickly?
  • Is it clear what the keywords are for each page?
  • Is there a lot of quality content on the site?

These are some of the basic questions you’ll need to answer during the audit. If you don’t want to run a full audit, you can always hire an SEO consultant like seoexplode.com.

Start with On-Page SEO

Your job as a webmaster is to tell search engines what your site is about. You can do that through the use of keywords in strategic places.

Each page should have a title, several heading tags to break up the content, and meta description. This will tell your users and search robots what each page is about and how they should be indexed in search results.

You also want to make sure that your site is switched over to https: instead of http:. Google’s goal is to provide a secure Internet and HTTPS protocol is used to create a secure connection. Check with your hosting company to find out how to get that setup.

Most hosting companies offer the SSL certificate for free, which makes it very easy to set up.

Mobile Experience Matters

More people access the internet on their phones than ever before. You want to make sure that your site gives users a top experience on mobile devices.

Test your site on smartphones and then switch over to a responsive website if necessary.

Study User Intent

User intent is the big buzzword in the land of SEO. Google realized that people have different reasons for performing a search, and they’ll use different phrases as a result.

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For example, if someone wanted to buy running shoes, they’ll start off with research. They may search for “the best running shoes for flat feet” or compare specific brands, such as “Nike running shoes vs. Mizuno.”

They’ll spend time looking at different articles and reading reviews. When they make a decision, the search query changes. They’re likely to search for “where to buy Mizuno running shoes near me” or “buy Mizuno shoes online.”

Each type of search is a step along the buyer’s journey. You’ll want to match your keywords and content for each step along the way.

Use the Right Keywords        

When you do your research on user intent, you’ll get an idea as to how people will search for your services. The next step is to make sure you’re using search terms in your content that people are using.

You can do that by using tools like Ubersuggest and Google’s Keyword Planner to check the volume of keywords. You want phrases that are specific to a problem and get a good amount of search volume.

You could try to rank for running shoes because it gets a ton of searches, but you have no idea why people are searching for them.

Deliver High-Quality Content

You have to deliver value to people who are visiting your site. If you fail to do that, they won’t convert into customers.

You want to make sure that you offer visitors something in-depth. Google has literally written the guidebook for good content. It has thousands of quality raters who look at search results and make sure the websites have valuable content.

The company created these guidelines for its quality raters. You’ll want to become familiar with them.

Work on Off-Site SEO

Off-site SEO refers to algorithm variables that aren’t on your website. These can include directory listings, social media accounts, and backlinks.

Once you are certain you can deliver a great user experience and your on-site SEO is under control, you can focus on off-site SEO.

The easiest way to improve your off-site SEO is to make sure you have your business listings completely filled out. You’ll want them filled out on Bing, Google My Business, and 

SEO is a Smart Choice for Your Business

If there is a clear winner in marketing strategies, SEO is it. There are so many benefits of SEO, it can be difficult to get through them all.

The bottom line is that SEO can build credibility and trust in the minds of searchers. They’re likely to call your business and become a customer. All because you showed that you can help them solve a problem.

To build up your SEO, focus on on-page SEO first and make sure your website is set up for visitors and search engines. You also want to deliver amazing content on a consistent basis. That will increase your results over a period of time.

Are you ready for more great digital marketing tips? Check out the digital marketing section of the blog for more amazing articles.