Home » Digital Marketing » What’s Your Type?: Your Guide to 3 Different Types of Digital Marketing

What’s Your Type?: Your Guide to 3 Different Types of Digital Marketing

digital marketing email advertising and other terms

Did you know spending on digital marketing increases by 7 percent every year? By 2023, total spending in the U.S. will hit $146 billion!

Businesses and marketers aren’t just splashing the cash on digital marketing for no reason. It’s far more effective than other marketing methods and is the most cost-friendly.

However, digital marketing is complex and just as vast as the internet. If you’re currently crafting a digital strategy for the first time, it can be difficult to know how to go about it.

Worry not, though. Help is here.

Keep reading to learn about the different types of digital marketing.

Search Engine Optimization

These days, the vast majority of consumers search for businesses, products, and services on the web. They just go to their favorite search engine and type what they’re looking for.

The question is — how do search engines determine which websites show up in the top search results? The answer is search engine optimization.

To get your business website to rank, you need to optimize it for SEO. This involves paying close attention to various elements, including web design, site load speed, website titles and tags, and backlinks.

What’s more, there are two types of SEO: paid and organic.

Organic SEO involves deploying the techniques we’ve just highlighted, while paid SEO involves paying for search engine ads.

Feeling lost already? An experienced digital marketing agency like Ignite Digital can design and implement an SEO strategy for your business.

Content Marketing

Technically, content marketing is an organic SEO technique, but it deserves its own slot.

More from Digital Media Thoughts:   Digital Marketing Basics: The Start to Promoting Your Business Online

This type of digital marketing involves creating digital content and distributing it on the web. A common example is blogging.

When you’ve got a blog, you can create articles and other forms of content to enlighten customers about your products and services. The more authoritative your content is, the higher your business website will rank in search results.

In addition to articles, video is fast becoming a preferred format among most internet users. Indeed, digital video is forecast to drive 80 percent of consumer web traffic in 2019.

You can create informative videos about your products or workplace and share them on your website, as well as on YouTube and other video sharing platforms.

Social Media Marketing

To engage with your customers, you must have a presence in the places they hang out.

Considering that 70 percent of Americans use social media, your business has no choice but to embrace social media marketing. This involves creating business accounts on popular social media platforms, such as Facebook, Twitter, and Instagram. You must then start creating informative and entertaining posts; otherwise, you might not be able to grow the number of your followers/fans.

Like SEO, social media marketing has organic and paid parts.

Organic means you create your own content and hope that your target audience will naturally discover your business. On the other hand, paid social marketing gives you the power to promote your account and get it seen by millions of users.

Use These Types of Digital Marketing

While these aren’t the only types of digital marketing, they’re the most popular and will deliver the best results for your business. Keep in mind that not every type will work for your business, but in most instances, you need at least a couple of them in your digital strategy.

More from Digital Media Thoughts:   Marketing for Manufacturers: 10 Tips for Skyrocketing Sales

Continue reading our blog for more digital marketing tips and insights.