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6 Actionable Tips to Improve Your Web Page Design

web design page on computer tablet and mobile phone

The internet is awash with websites.

In fact, there’s a grand total of well over 1.5 billion of them now online!

That number’s only going up every year. With a growing reliance on the internet in daily life, there’s no telling how many there’ll be in years to come.

Web designers have a hard time making new sites stand out from the crowd.

In a competitive and high stakes world, it literally pays to be the best. Get the design right and everyone’s a winner. Thankfully, following certain guidelines to effective web design is sure to keep the client and user happy.

Looking to improve your web designs, but short on ideas? We want to help.

Keep reading to discover the top tips for improving your web page design now!

1. Make Them Mobile Friendly

Gone are the days where desktops drove traffic.

In our modern world, people carry their computers in their pocket.

That’s right, smartphones are the new birthplace of the majority of web traffic. Think about it- how often do you check the web on your phone? It makes total sense. Mobiles offer instant connectivity. They’re the perfect solution to finding information on the move.

Of course, plenty of people use their desktops and laptops too. Nowadays, though, mobiles are the predominant source of web searches. Again, this trend is only set to rise.

What does that mean for your web designs? Well, they simply must be mobile responsive.

Don’t, and you risk losing masses of potential traffic.

Indeed, Google now prioritizes mobile-responsive websites in SERPs. Capitalize on this mobile movement by making your sites suitable for all devices, especially mobiles.

2. Time Is of the Essence

If mobile is important, then speed is paramount.

In fact, the two go hand in hand. Websites must load as quickly as possible- especially when accessed via smartphones (remember, that’s where the traffic’s coming from).

Essentially, people are impatient. All of us have shorter attention spans than ever before.

We don’t like to wait for anything, let alone the webpages that hold the information we want. A load time of anything more than a few seconds stands to lose potential traffic (and leads…and conversions…).

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People simply click back and opt for another of the hundreds of sources of info online. Be sure to focus on fast loading site design when creating your sites.

3. Leverage White Space

White space doesn’t have to be white.

It’s just space on the page.

The background could, in theory, be any color. Designers would still call is white. Please don’t ask us why that’s the case.

Anyway, the point is that users like it. Now you can ask us why. Basically, it makes everything on the page more legible. Sufficient space in the margins and between paragraphs means the content is easier to read. That’s good news if you want to hold someone’s attention for longer.

It makes sense. After all, nobody wants giant walls of text on webpages. You’ll be hitting the back button in no time. Packing too much stuff into a small space makes for a confusing tangle of content.

Break it up. A simple and spacious design is always easier to navigate and more enjoyable to engage with.

4. Keep Things Legible

That word, ‘legibility’, is another key principle for your web design.

Imagine looking for a prized possession in a messy, clutter-filled room. Isn’t it stressful? Doesn’t it make it harder? Isn’t it easier to get distracted and give up?

Yes, yes and yes.

By contrast, a tidy room facilitates focus and general life satisfaction. It’s easier to attend to your search. The same goes for a website. Your designs should be fully legible!

Now, the white space we just talked about contributes. You don’t want too much ‘mess’, for sure. The text should be easy to scan; images should be well-placed to break it all up. Make it as easy as possible for users to find the answers they’re looking for.

5. Be Sensible with Color and Font

Legibility goes even further though.

It feeds into crucial web-design attributes of color and font.

The colors should be both aesthetic and functional. They should be on-brand and attract the eye in all the right ways, without obscuring the copy. Imagine reading gray text on a black background. It just wouldn’t work.

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Same with the font. Ensure that it’s on-brand and easy to read! The right font can make an enormous difference. Conversely, a poor choice can ruin the user experience (UX).

And, as you (should) already know, the UX is crucial to a high-performing website.

Want help with all this? There’s more info here.

6. Incorporate Calls to Action

Always remember:

People are stupid.

That includes all of us, by the way- not just your website users!

We need to be told what to do before we do it. Left to our own devices we’d probably all just sit around drinking coffee and watching Netflix. What a life that would be…

Essentially, your website needs to actively instruct users what you want them to do.

Never assume it’s obvious. Think about a partner dropping constant hints/reminders about an upcoming anniversary. 9 times out of 10, those hints don’t work. It’s basically guaranteed the partner will forget…unless you explicitly remind them!

The same goes on the website.

Want someone to subscribe? Tell them to do it. Want them to buy something from you? Tell them to do it. Want someone to listen to a podcast, read a similar article, or join your upcoming webinar?

You guessed it: tell ‘em to darn well do it.  

Time to Improve Your Web Page Design

There you have it: 6 top tips for improving your web page design to get started on.

The internet is jam-packed with websites. Want yours to stand out and beat the competition? They simply must adhere to the highest standards of web design.

As we’ve seen, there are certain principles that can help you along the way. Hopefully, this article has pinpointed some of the most important ones. Keep them in mind and you’ll be a step ahead in no time.

Want more posts like this? Head over to the digital design section of the blog now.