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How to Make a Newsletter That Is Beautiful and Effective

newsletter on tablet

Did you know that the average office worker receives 121 emails per day? Who has that kind of time?

To stand out from the crowd, you’ll need all the help you can get. That’s why we’ve compiled this list of tips on how to make a newsletter that’s engaging, interesting, and best of all, effective.

Keep reading to learn more!

Pick the Right Design for Your Message

Next time you receive a newsletter, scan its design before giving it a read. You’ll notice that almost every newsletter you see incorporates some form of color, as well as at least one large graphic.

So what’s the reason behind this?

As it turns out, your choice in design can do a lot to enhance the impact of your newsletter’s message.

Naturally, our eyes gravitate toward the biggest and brightest aspect of the newsletter i.e., the logo or graphic.

As if that wasn’t strange enough, color psychology tells us that certain colors dictate how we may feel or interpret a message. Reds often inspire feelings of confidence and excitement, while blues are calming.

So as you start to go through the design process, think very carefully about how you intend to use colors and images throughout your newsletter.

Use a Template

If you’re worried about your graphic design skills (or lack thereof) we have some good news. You don’t need to have any graphic design prowess to create a great newsletter.

Instead, all you’ll need is a template and an idea. Using a template can save hours and allow you to focus on more important matters.

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This Adobe Spark Page has some great examples of free templates you can use to give your emails a professional and eye-popping look.

Pick a Captivating Subject Line

Often, the hardest part of crafting a newsletter is getting your subscribers to open it in the first place. Most will either go straight to the ‘trash’ folder or go unnoticed entirely.

In many respects, the success of your email campaign comes down to your ability to wrap a captivating and engaging subject line. Of course, that’s often easier said than done.

However, we have a few tips that we think can help. For starters, use action-oriented words that inspire some form of engagement on the part of the user. Using all caps is also an effective method.

Get Straight to the Point

The average person isn’t going to spend much time reading your newsletter. The sooner you get to the point, the better.

Do your best to keep your copy short and to the point.

You’ll also want to make sure your content is skimmable. Use bullet points and brief, punchy paragraphs to illustrate your points.

Last but not least, end with a call to action. Like your subject line, your CTA should tell readers what to do next.

How to Make a Newsletter That’s Beautiful and Effective

Newsletters are still a great way to spread the word about your latest news. To make sure people read and continue subscribing to your newsletter, be sure to follow these tips on how to make a newsletter.

And for more advice on making the most of your digital media efforts, check back with our blog for all sorts of great content.

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