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Google Adwords Campaign Management: How to Find Success

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Does setting up a Google ad campaign have you feeling a little nervous?

That isn’t surprising. You’re paying good money to get visitors. If you don’t get it right, then you’ll be throwing your money away.

But with Google owning 71% of the search market, it pays to know how to make the most of the platform.

Google Adwords campaign management can be complicated, but there are things you can do to make things easier and make your campaigns a success. This post will help you with that process.

Follow the seven tips below to turn your Google Adwords campaign into a winner.

1. Create Several Ad Versions

If you haven’t looked into the world of copywriting, you’re in for a surprise. Entire books have been written on just writing headlines.

Your ad copy one of the most critical parts of your campaign. If you don’t use it to connect to the people who see it, nobody will click through to your website.

It isn’t easy to know what works, so you have to test — a lot.

Make several versions of your headlines and descriptions to see which one works best. Even changing a single word can make a huge difference.

2. Make a Unique Landing Page

You don’t only want someone to click your ad. You want them to convert into a customer. This means you will need to optimize the page they land on to make a sale.

The effectiveness of your landing page can change based on your audience and the ad you’re using. Because of this, try to create a unique landing page for each ad that you run.

This will allow you to test small changes that won’t appear on the rest of the site.

3. Make Device Specific Ads

With more people using their phones than ever to access the internet, you can’t ignore mobile users when you’re running your ads. People on their phones are in a different mindset than someone browsing the web on their computer. The same ads may not be as effective for them.

This does have some advantages. For example, if you’re a consulting company, you probably want to get someone on the phone. It’s hard to do this on a PC since most people can’t make calls directly from their computers.

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On mobile, you can add a phone number to your ad that the user can click on to make a phone call right away.

Use this to your advantage to drive more leads to your business.

This also allows you to direct users to mobile-only landing pages. You can build these pages specifically for mobile users, so they get the best experience when viewing your services.

There are a lot more types of campaigns out there too. Make sure to learn more about them so you can create more targeted campaigns.

4. Use Ad Extensions

You aren’t limited to text-only ads in the Google search results. If you’ve ever seen the snippets in search engines that show things like ratings, pictures, post dates, and author names, you know what to expect with your ads.

Ad extensions are the thing that allows you to show this information on your ad. They don’t only give your visitor more information, but also make your ad more likely to get clicked on.

Even though the extensions aren’t guaranteed to show, you should do whatever you can to optimize them. As long as it helps the user, Google will find it relevant.

5. Segment Your Audience

You should have defined an audience that you are trying to reach before starting your ads. But that doesn’t mean that you were right.

As you look through the data from your PPC campaign, you should start to notice trends. Certain demographics that click on your ads won’t be converting to sales.

You need to remove these people from your ad campaigns. It could be that they don’t resonate with your ad, or that they don’t like your product. Either way, it’s a waste of money to show ads to them.

Once you get rid of the people not converting, you need to separate your converting demographics into different ad campaigns. You can have ads based on age, sex, interests, and any other demographics you think are useful.

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Customize your ad for these demographics, and you’ll see better ROI for your money.

6. Optimize Negative Keywords

If you’ve got a set of ads that are getting clicks and converting to sales, you’re already part of the way there. Now it’s time to start optimizing the keywords that you’re using for your ads.

When you first set your ad groups up, you told Google the keywords you wanted to use. The problem is, not all of those keywords will convert to sales.

If you’re using Google Analytics and goal pages properly, then you should have the keywords that aren’t converting.

Look at your conversion statistics to find these keywords and remove them from your ad campaigns. Doing this is a quick way to increase the ROI of your ad campaign.

7. Invest in Remarketing

Even if someone doesn’t buy your product the first time they see it, that doesn’t mean they aren’t interested. It may just not be the right time for them to buy.

If you don’t keep track of the people who were curious enough to click your ad, then how can you reach back out to get in front of them again?

You can do this with remarketing.

Google will keep track of the people who visit your website. Use this data to create a custom Adwords campaign.

These campaigns are often more profitable than regular campaigns because you’re targeting people who have already shown an interest in your products or services.

Use These Tips For Better Google Adwords Campaign Management

Google Adwords campaign management takes a lot of work. If you don’t do things right, you might end up throwing your advertising budget away.

Use the tips above to optimize your campaign. When you do this, you have a better chance of getting a good ROI from your ad campaigns.

Are you looking for more tips to get the most out of your marketing budget? Explore our blog to read our latest posts.