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10 Essential Tips for a Successful Amazon Marketing Strategy

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Every month, more than 206 million people visit Amazon’s website each month.

If you’ve been considering selling products on Amazon to earn additional income, that’s a lot of people you have the potential to reach.

In order to reach them and get them interested in what you have to offer, though, you need to make sure your marketing strategy is on point. There’s a lot of opportunity on Amazon, but there’s also a lot of competition. 

Read on for some tips that will help you create an effective and successful Amazon marketing strategy.

1. Use Automatic Targeting Campaigns

Automatic targeting campaigns are great for keyword research and figuring out which terms people use when they’re looking for products like the ones you have to offer.

When you set up your automatic targeting campaigns, it’s best to keep your spending as low as possible. These are test campaigns, after all, and you don’t want to waste a lot of money on approaches that might not be effective long-term. 

Check your results from these campaigns after a couple of days to see which terms people are most likely to use. Then, take that information and use it in your manual campaigns. This helps you to maintain more control over your advertising.

2. Use the Right Keywords

Once you know which keywords you ought to be using, make sure you’re using them in an appropriate way in your ads. They ought to be present in the copy of your product listings, for example.

Make sure they’re used in a way that makes sense and doesn’t seem forced, though. If it seems like you’re stuffing the copy with these keywords, you’re going to be less likely to see the end result you’re hoping to achieve. 

3. Keep Campaigns Organized

It’s important to stay organized if you want your campaigns to be effective.

You may want to make use of an online software program that helps you to manage your campaigns and track their results.

There are lots of programs out there that you can use to stay on top of things and avoid making mistakes that could cost you a lot of money later on.

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4. Restrict Your Ads

Amazon allows you to block ads using negative keywords. If you sell sandals but not high-heeled shoes, for example, you can add high-heeled shoes as a negative keyword. This will save you from showing up in searches related to these shoes. 

By restricting ads this way, you can save money and make sure your ads are being shown to people who are most likely to buy your products. The more you can refine your campaigns, the better results you’re likely to get from them.

5. Be Strategic When Bidding for Keywords

Unless you have an unlimited budget, you likely can’t afford to spend a lot of money bidding on every single keyword that’s relevant to your products. Instead, you’ll need to be strategic.

Pay attention during your keyword research to see which keywords your customers are most likely to use. Then, make a plan to bid more for those keywords than others that are going to be less valuable to your business.

6. Use Sponsored Brands

Sponsored Brands can help you to build awareness and get more people interested in your products.

Remember, though, that they work best for top-of-the-funnel Amazon advertising. They’re especially effective when paired with branded searches or category keywords. 

You may also want to use Sponsored Brands to bring people to your storefront or Products Listing Page.

7. Offer Big Discounts

Sometimes, a big discount is just what you need to get people’s eyes on your products.

Consider offering customers a one-time 99 percent discount (Amazon doesn’t allow for complete giveaways) that they can use after they leave you a review.

This benefits both you and the customer. They get a product for almost nothing, and you get a review, which builds brand awareness and helps more people find you in the future.

8. Market Outside of Amazon

When you’re selling products on Amazon, you obviously need to market on Amazon. You don’t have limit yourself to this website, though.

There are lots of other ways that you can attract people to your products. For example, you can write blog posts and guest blogs that include links back to your Amazon store.

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You can also use print coupons (included in your packaging) to encourage people to buy from you again in the future.

9. Create Great Ad Copy

It doesn’t matter if you’re trying to figure out how to sell books on Amazon or how to sell T-shirts. No matter what you’re selling, you need high-quality, well-written ad copy.

This includes clear images that showcase your products, along with a headline that catches people’s attention and lets them know what you’re selling.

Your product descriptions should be detailed as well and answer as many questions about your products as possible. 

If you have a dedicated landing page for your campaign, make sure the copy on that page is clear and well-written, too. You’ll also want to keep the design simple so that people know exactly what they’re purchasing. 

10. Test Your Ads

Remember, testing isn’t just for automatic targeting campaigns.

It’s a good idea to test all of your ads on a regular basis and measure their effectiveness. This helps you avoid waste and allows you to focus in on the approaches that are working best for your Amazon business.

Be sure to download your search term report to see which keywords are most effective for you. A/B testing if very helpful for a lot of sellers, too. 

Level Up Your Amazon Marketing Strategy Today

If you’re not satisfied with your Amazon marketing strategy, or if you want to hit the ground running as soon as you start selling, you need to make sure you’re implementing these tips.

They’ll help you reach a wider audience and get more people interested in what you have to offer. 

Do you want to learn more about marketing on Amazon or marketing in general?

If so, don’t forget to check out the Digital Marketing and Branding sections of our website today. You’ll find lots of helpful tips and tricks here that you can start using right away!