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Your Ultimate Guide to Increasing Website User Friendliness

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Did you know that 38% of people will stop using a site if they find the layout is unattractive? 

This is mostly because an unattractive website often provides a poor user experience. 

Therefore, if you have a website, it’s vital you figure out how you can make your website appealing. Fail to do this, and website visitors will leave and invest in the services of a competitor. 

This post will teach you how to improve the user friendliness, and thus the overall attractiveness of your website. Use these tips, and you’ll know how to give your website a user experience upgrade. 

Let’s begin! 

Speed Up Your Site

You might take a variety of steps to improve the user experience of your website. However, if it loads slowly, your improvements will count for very little.

This is because people expect websites to load in under 3 seconds, and if your website fails to hit this mark, visitors will leave. 

So, with that in mind, what can you do to improve the speed of your site?

Well, to begin with, it can be a good idea to use the PageSpeed Insights tool.

This is a tool designed by Google that tells you how fast your website loads. The tool will also provide suggestions on how you can improve certain issues that are hurting load times. 

If you’re using a WordPress site, then you should install a plugin that helps speed up load times. Such a plugin might compress images, or remove unnecessary sections of code.  

Improve the Design of Your Site

Design is another thing you want to pay attention to when it comes to improving user experience.  

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At the most basic level, you want to make sure it’s easy for people to find certain bits of key information. This might include contact information or a link to a login page. 

It’s worth noting that it takes a lot of experience to design a website so that it provides a good user experience.

Because of this, you should be careful about who you hire to design your site. Hire the wrong company, and you might end up with a site that frustrates users. 

Fortunately, most web design firms will have a portfolio on their website that allows you to judge their design skills ahead of time.

For instance, if you check out the website of The Web Ally, you’ll notice that you can see examples of past work. 

Past work is often a good indicator of future work, and so reviewing a portfolio is a good way to protect yourself from bad web design firms. 

Watch Someone Use Your Site

In some cases, it can also be a good idea to watch how someone uses your site. In doing so, you can quickly figure out where your site is failing. 

Think about asking someone to perform a simple task on your site.

For example, you could ask them to find the ‘about page.’ You could even ask them to find out who the founders are.

If you notice that people struggle with the tasks you’ve given them, it’s often a sign that your site needs some work. 

Do You Know How to Improve User Friendliness?

If you use the tips in this post, you should be able to improve the user friendliness of your website. 

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It’s worth noting that this isn’t just something you can do once and then forget about. Rather, you need to constantly focus on ways you can make small improvements. 

This might sound like tedious work, and you may think it’s not worth the effort. But if you can get over this feeling, you’ll be able to create a site so impressive that your competitors will struggle to keep up. 

Do you have any suggestions on how to improve the user friendliness of a website? If so, please share your thoughts in the comments area.