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SEO Hosting: Why You Need Optimized Web Hosting for Your Website

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51% of all website traffic comes directly from organic searches. And as of 2016, Google was aware of over 130 trillion websites. 

Without SEO hosting, it’s going to be nearly impossible for your website to get any traffic unless you pay for it. But the problem with PPC (pay-per-click) is that between 70% and 80% of online users ignore all paid advertisements. 

If you’re searching for the fastest SEO results, you must find an SEO hosting company to ensure your website gets the traffic it deserves. If you’re still not convinced, keep reading.

We’re sharing with you exactly why you need optimized web hosting for your website. 

What SEO Hosting Is

Search Engine Optimization (SEO) is a way of making content on a website more easily searchable and attractive to both users and search engines. SEO, when done properly, helps boost a website’s ranking on search engine pages. 

SEO isn’t just about using the best keywords and keywords phrases that your customers are searching for.

Ways to Boost SEO on Your Site

While they’re both extremely important, here are a few other ways to get the fastest SEO results on your site:

  • Having a website that loads quickly
  • Producing high-quality content
  • High-quality images
  • Videos
  • External links
  • Optimized for mobile users

Even having a website that is free from errors will go a long way towards helping your site rank higher than your competition. One easy way to do that is to get a website audit at least once a year. 

Find out more here on the benefits of getting a website audit. 

SEO Helps Build Your Brand

Your brand is both what you provide to your customers and, often more importantly, what your customers and others say about your business. SEO helps build your brand by allowing you to create content that’s aligned with your target market’s interests and needs.

With your brand in mind, you can find specific keywords and develop content that’s directly in line with the image you want your brand to have. 

No Additional Costs

Whether you go with a Google website hosting service or you find other SEO hosting companies to help you build your website, you don’t have to pay for ad space unless you want to.

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Other types of advertising involve finding a place to put your ad and then paying to run it for a certain length of time. It can get costly and there’s no guarantee it will be effective.

With SEO, your website appears in organic results without paying any additional money for being ranked where it is. 

Builds Trust and Credibility

Your website is your storefront. If you have a cluttered website that’s hard to find and even more difficult to use, customers will run in the other direction. 

Your goal is to gain trust and credibility by creating a clean, effective user experience with a website that’s easy to find online. You also need to establish authority.

While it takes time to establish authority, some ways to do that are:

  • Optimizing on-page elements and content
  • Using quality backlink profiles
  • Engaging in positive user behavior

By continuing to offer value, quality products and services, over time trust and confidence is built between your business and your customers. 

It’s an Affordable Long-Term Strategy

Unlike PPC or other types of advertising, most SEO strategies are budget-friendly. Much of it you can do yourself if you have the time and a little talent.

You can write your own blog articles and use stock images. You can even do free keyword searches. 

Over time, the SEO efforts you’ve put in will continue to build up your online reputation both with search engines and with users. 

It’s Quantifiable

While paid searches are easier to calculate their ROI (return on investment), you can still measure how well your SEO is doing. By constantly tracking your results and understanding how to read and use analytics, you can see what’s working and what isn’t. 

Data doesn’t lie, so it’s a smart idea to begin learning how to use website analytics. 

Improves User Experience

Your customers appreciate easy shopping and browsing experiences. People are busy and there is a lot of competition out there.

SEO, when done correctly, helps provide the best possible results for users. That’s the primary goal of all search engines, especially Google. 

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Most search engine algorithm’s focus on making sure users are directed to sites that provide both relevant content and positive user experience. That means, your site needs to be mobile-friendly and have a quick site speed to rank on page one. 

Makes Your Site More Easily Searchable 

It’s amazing how many sites fail to post their contact information on their website. Just by placing that simple information in plain sight, your website is now optimized for local SEO searches. 

You also want your site more easily searchable because 82% of smartphone users will consult their phone prior to making an in-store purchase. Also, if you don’t have your contact information listed, people can report your website which can lead to it being penalized and dropped in the rankings. 

Makes it Easier to Share Your Website’s Content on Social Media

Like it or not, social media can have a huge impact on your business. Especially where SEO is concerned. 

And it’s easy to take steps to make sure your content is easily shared by others. Simply add social icons on all of your content.

You should also share links on your social media pages. As your information appears on people’s timelines, it becomes very easy for them to share it with others. 

Provides Insight Into Your Target Market

While it may seem as though it’s more difficult to learn about and understand your target market, with SEO, it’s actually pretty easy. That’s because there are metrics you can use that tells you all about those who visit your website.

You can get information such as:

  • Locale
  • Demographic
  • Interests
  • Device information

You can even get a lot of information about where a user is in their decision-making process. All you need to do is research which keywords are leading to the most traffic using the Google Search Console. 

Keep Learning 

Even with the right SEO hosting, the rules are constantly changing. It’s important to keep up with the latest tips and tools to help optimize your website.

However, branding will always be a vital part of SEO. Check out the rest of our blog for more helpful info!