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7 SEO Secrets to Help Rank Your Website On Google In 2019

seo search engine optimization

If your website isn’t on page one of Google search results then you might as well close shop. After all, how will 4.1 billion internet users know you exist?

Here’s an interesting fact to put things into perspective. 94% of internet users reveal that if they don’t find what they need on page one of Google results they won’t bother clicking on page two.

They simply modify their query and repeat the search. From this, it’s clear to see just how important SEO is. In this article, we explore 7 SEO secrets you can implement to rank your website on Google. Read on.

1. SEO Secrets 101: Content Is King

You’ve probably heard this countless times before. But, the old adage reigns supreme.

Content is indeed king and having high-quality copy plays a major role in boosting your website’s SEO. It has everything to do with dwell time.

Dwell time is the total time period an internet user spends on your website. When lots of visitors spend a lot of time on your website, it tells Google that your content is interesting and relevant.

So it ranks your website higher. Posting captivating content on your website is one of the most effective search engine secrets that will see your website soar to new SEO heights. An average of 2000 words per post should do the trick.

2. Website Loading Speed

When a user clicks on your site link and realizes that it’s taking ages to load, they’ll immediately exit and explore other alternatives. Not only does this hurt your dwell time, but it also increases the bounce rate of your site.

To mitigate this, you could start by reducing the number of plugins running on your site. Opt for caching plugins instead.

Next, minimize the number of redirects and ensure that you streamline your website’s source code. The rule of thumb here is to keep it clean.

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If you’re not sure how to do this get a professional to help you. These SEO experts are well-equipped to optimize your website loading speed to get you the Google rank your website deserves.

3. Optimize Your Images

Having good quality images wonders for your website’s SEO. There’s nothing internet users find more frustrating than a website that’s full of grainy pixelated images.

The opposite end of the spectrum isn’t any better. If your images are too large and take eons to load, it could potentially increase your bounce rate.

Besides, who has the time to wait around for a bunch of pictures to load? Optimize them by reducing their file size. On the SEO front, ensure that you include relevant keywords in your image file name, alternative text (alt) tags, image caption, and description.

4. Link Building

What are the Google search secrets in making your website content more useful and relevant to your audience? The answer to this lies in link building.

Ensure that your content integrates outbound links to high-authority websites. Resource sites for your niche market also make for great outbound links.

Linking to them sends credibility signals to Google that the information posted on your site is trustworthy. In turn, Google enhances your SEO ranking.

There’s also the not-so-small issue of broken links. If, like most people, you cringe at the sight of a “404-Page Not Found” error, why would you subject the rest of the population to such horrors? Aside from being an eye-sore, they’re bad for SEO.

It tells search engines that your website is out-dated and neglected. Google Webmaster is a great tool you can use to rid your site of broken links.

5. Readability

One of the most effective ways to make your content useful and relevant to readers is making sure that it’s actually readable. This means that anyone with the most basic level of education should be able to consume your content easily.

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If your readers feel like they need a Ph.D. to understand your message, they’ll likely give up within a couple of seconds and move on to a website whose content is easier to digest. Tools like the Hemingway Editor app can help to keep your content readability below a ninth-grade level. This is what’s recommended for SEO.

6. Mobile SEO

If your website isn’t optimized for mobile viewing, not only will it not rank well in search engine results, Google penalizes you by bumping down your site’s rank.

The reason behind this is straightforward. 49.7% of internet users consume content on-the-go using their mobile devices. So, if the content isn’t optimized for mobile, then it hurts both the SEO and user experience.

7. Include a Contact Us Page

You’re probably wondering, “How is including a “Contact Us” page a Google secrets search-tip?” Well, Google considers sites that include sufficient contact information to be more trustworthy than those that don’t.

As a result, it ranks these sites higher. Ensure you also put a link to the page in the navigation to improve the user experience as well.

Some Final Thoughts

Boosting your website’s SEO goes way beyond keyword optimization. There are lots of other factors at play that influence whether or not your website makes it to the first page of search engine results.

Use the SEO secrets in this guide to cover all your bases and get the results you want. It’s the only way to make your website visible to your niche market.

Are looking for more SEO-related posts? Check out our blog for more ways to optimize your website.