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Instagram Food Hashtags: The Only Guide You’ll Need


In the digital age of social media, being Insta-famous means you’ve developed and groomed a following on Instagram. It’s the leading platform for sharing pictures and other content on the Internet, but it’s often underutilized by businesses.

Restaurants and cafes can boost their business through Instagram hashtags. The right hashtag connected with a proper photo and garner thousands of hits in a single day. You can work on boosting your business locally or nationally with hashtags.

If you’re not familiar with Instagram and the right Instagram food hashtags to use, let our handy guide teach you everything you need to know.

Why Choose Instagram for Your Social Media Presence?

You might be saying to yourself right now, “Why do I need Instagram, I have Facebook.” There’s no reason why you can’t have both, but Instagram is especially suited for restaurants and showing off your food selection.

A recent study found that people spend five days a year searching for food pictures on Instagram. They could be looking for that perfect recipe or a new place to eat in the area. Showing mouthwatering pictures of your food on Instagram is the perfect method of experiential marketing.

People are not just seeing, but experiencing, what your brand has to offer. Instagram is the best place to rank well for restaurant photos and videos. 

Live and Die by Instagram Food Hashtags

The hashtag is a way for people to find pictures on Instagram. If your pictures are tagged with that specific hashtag, then there’s a possibility it will show up in search results. The right hashtag can seriously boost your brand, but you have to be careful as you’re not the only one using them.

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Popular food hashtags such as #foodporn, #foodphotography, etc., have a high volume. Restaurants, regular people, amateur chefs, and even celebrities use the most popular hashtags for their food pictures.

It can be difficult to stay at the top searches because of the sheer volume, but that doesn’t mean you shouldn’t try. Many Instagram pictures have several hashtags, so a good mix of high volume and lesser volume is a good plan.

Don’t Forget About Localization Hashtags

If you’re a restaurant, you want people in your area to see your Instagram pictures. If you are a restaurant in Idaho, it doesn’t really matter if someone from California sees your food pictures.

Part of your hashtag program should be including the cities around your restaurant that you want to attract. If you’re in a large metropolitan area, then you can further refine it by neighborhood, borough, etc.

How to Find the Best Hashtags

Some hashtags will be obvious based around the food you serve and the customers you want to attract. Instagram lets you have many hashtags with your photos, so how do you find new other popular hashtags.

A sneaky way to find relevant hashtags is using the autocomplete feature. Start typing something related to your food and see what autocomplete options come up.

Each day of the week also has special hashtags associated with it, such as #throwbackthursday or #manicmonday. If you have photos that relate to day hashtags then use them.

Keep in mind that you’ll likely stay at the top of the Discover page for uncommon hashtags. So, be creative and see how you fare.

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Don’t Overdo It

While Instagram lets you have up to 30 hashtags per photo, too many can make it look cluttered and spammy. People won’t want to follow that kind of brand. Instead, choose five 5-8 hashtags per photo and make sure they’re relevant.

Use this guide to up your Instagram hashtag game and if you want to learn more about Instagram food hashtags and experiential marketing, then please explore our site.