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How to Choose the Best Digital Marketing Service

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If you want your business to thrive in the digital age, you have to engage in digital marketing. SEO, PPC, social media, and a variety of other digital marketing tactics are vital in gaining exposure for your business. 

But perhaps you’re clueless as to what digital marketing entails? Maybe you’d rather leave the responsibility in the collective hands of a digital marketing agency?

While this is a viable option, you must know that not all digital marketing services are created equally. Some are equipped to deliver the goods and some are . . . lacking. 

Need help choosing the best digital marketing service for you? Then read on. This article is going to help you do so. 

Examine the Agency’s Website 

The first thing you should do when choosing between different digital marketing agencies is to look at their respective websites. The appearance and quality of an agency’s website will generally be correlated with the quality of services provided by that agency.

If the website is poor, the company’s services are likely just as bad; If the website is astounding, you could reasonably expect the company’s services to be astounding as well. 

And you shouldn’t only assess the appearance of the website. You should also see where it ranks in search engines for keywords such as “digital marketing agencies”.

If a specific digital marketing agency is toward the top of Google search listings, it likely has a great understanding of SEO and other digital marketing practices. In other words, it likely knows how to get your website to rank toward the top of Google search listings as well. 

Utilize Review Sites 

Regardless of the type of businesses you’re looking for, it’s wise to utilize online review sites. Online review sites are filled with unbiased customer reviews, highlighting both the best and worst of what specific businesses have to offer. 

When using said review sites to assess digital marketing agencies, you can find info on everything from customer service to the efficacy of the business’s practices and more. 

Some review sites to check out include Facebook, Yelp, and Google. You might also want to check the Better Business Bureau website to see if there are any big complaints against your prospective agency. 

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Get Referrals 

While looking up agencies on customer review sites is a terrific way to get a feel for specific agencies’ positive and negative attributes, it shouldn’t be the only way that you do so. Another method you should utilize is to directly ask agencies for referrals. Getting referrals from past customers will assure you of a specific agency’s ability to complete marketing tasks as desired.

When inquiring about referrals, make sure to ask for ones involving both positive and negative customer experiences. An agency which provides potential clients with negative-experience referrals is not only showing how it handles less-than-ideal situations, but it’s also showing its willingness to be transparent with clients. 

Assess the Agency’s “Personality” 

You’ll be corresponding with your digital marketing agency on a regular basis. As such, you want to make sure that your business’ “personalities” align. For instance, if your company has a laid-back atmosphere, you probably don’t want to work with an agency that’s stuffy and over-professional. 

Of course, in the end, this comes down to personal preference. You need to make some calls, look at some websites, and choose an agency that you feel comfortable working with. If the working relationship isn’t positive, your brand and marketing efforts will likely fall short of expectations. 

Inspect Services 

Just because two companies label themselves as digital marketing agencies doesn’t mean that they offer identical services. The services provided by a specific company will depend on its employees’ collective skills and experience. Your responsibility is to find a company whose services align with your needs. 

For example, let’s say that you’re in need of local SEO services. In this case, you’re going to want to find an agency which specifically focuses on local SEO. While many digital marketing companies — such as this marketing service — provide local SEO services, many others do not. 

Any reputable digital marketing agency will make their services clear on their website. All you have to do is click a few buttons and find the services you’re looking for.

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Inquire About Transparency  

While there are a lot of reputable, hardworking digital marketing agencies out there, there are a lot of frauds as well. You need to do everything in your power to pick the former. Failure to do so could end up costing you thousands of dollars.

The question is: how do you ensure that a marketing agency is the former? The answer is: by inquiring about transparency. 

Not only should you ask for a list of past clients, but you should also ask about work experience. In addition, you should inquire as to whether you will receive progress reports. 

Agencies that are reluctant to provide you with this information are shady at best, and could very well be hiding something (like the fact that they regularly take thousands from small businesses, perform sub-par work, and move onto the next ones without a second thought). 

Consider Your Budget

There is great variation in the amount of money different digital marketing agencies charge for their services. In most cases, the more reputable agencies will charge more, while the less reputable agencies will charge less. 

It’s your responsibility to find an agency that provides quality service while also staying in your budget. Remember, for a small business, a good marketing agency can be the difference between tens of thousands of dollars. You’re better off spending more for a proven agency than spending less for an unproven agency. 

There’s a Digital Marketing Service Out There for You

Regardless of the nature of your business, there’s a digital marketing service out there that will suit your needs. To find this service, all you need to do is utilize the tips discussed above. 

On the search for more digital marketing information? You can find it right here at Digital Media Thoughts. Our site is loaded with articles on everything from digital marketing to branding to web design and more. 

Take a look at our other articles today.