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How to Win Over the Web and Fix Websites That Suck

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You’ve worked hard to create a website for your brick-and-mortar business, blog, or online shop. 

But the unfortunate reality is that you’re barely getting any visitors—and even fewer sales.

You need to turn your small business website around and fast.

In this post, we’ll tell you how to stop making websites that suck. 

Now is the time to focus on quality design, creative content, and intuitive site navigation that’s accessible to a broad market. 

Speed up Your Loading Time

Over half of your website, visitors will leave your page if it takes too long to access on their mobile devices. 

But what if they’re accessing your website from a desktop computer?

Slow loading time is guaranteed to affect your bottom line negatively.

It will also make you lose your customers and cause your website to fall in the search engine rankings. 

To improve the speed of your small business website, enable browser caching, and get rid of those annoying pop-up ads. Also, eliminate any excess plugins that aren’t doing much besides slowing down your website. 

Also, aim to minimize your HTTP requests and combine as many files as you can.

Continually test your website speed on both mobile and desktop browsers. 

Make Site Navigation Easier

Most websites that suck have one big problem in common. They’re so poorly designed that it’s practically impossible for users to find what they need. 

You should, first of all, include all of your contact information on every internal page of your site. No one wants to have to click through your website trying to find out how to reach out to you.

They’ll just navigate away from your site instead. 

Also, include a Google Map on your contact page to connect with local consumers who are already on the go and looking to drive to a business that meets their needs. 

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At the top of each page, create a site drop-down menu with clear and concise labels. Include your bestselling products or most popular services on your homepage.

If you can also include clickable photos of these products, all the better. 

Ensure that your site buttons are large enough to be clicked on mobile devices, too. 

If you have a blog (and you should), you’ll also need to tag and categorize all of your posts. 

To make site navigation as easy as possible, also consider installing chatbots. These are kinds of digital automated employees that direct your customers towards the products/services they’re looking for. 

They also answer questions about lost orders, shipping information, and other customer service issues. 

Don’t Neglect Social Media  

Today’s consumer wants to follow the brands they care about on social media. 

But if you don’t include buttons to your social media profiles on your website, then you’re missing out on a huge number of potential sales. 

Even worse, you’re also missing out on the opportunity to study up and track the buying habits and marketing preferences of your customers. 

You need to find out what happened if you’re consistently losing website traffic and failing to connect with new customers. Chances are, it’s because you’re showing reluctance about getting active on social media. 

Define Your Brand

Earlier in this post, we spoke about the importance of strong website design. 

While you don’t want your website to look overly trendy (this just means you’ll end up having to redo it in a few months) the biggest mistake of web pages that suck is a complete failure to have a design that connects with your branding strategy. 

Your logo should be on every page of your website. Remember that site visitors won’t always land on the homepage. You should use your company colors in your website design, any special branded font you’ve created, and even use the same voice when you write your content. 

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When someone visits your website, you want them to be able to recognize that it belongs to your brand instantly. 

Hire the Right People

We get it—especially if you’re a newer business or a small one, you want to do everything that you can to save money. 

But trust us when we tell you that the place to cut corners is not your website design, development, and content. 

Most websites that suck are those that were brought to life by someone who had absolutely no idea what they’re doing—and your customers can tell. 

Invest in a high-quality hosting platform that focuses on site security, a high uptime, and frequently running updates to keep your site working perfectly.

Hire professional content writers who can write engaging, unique, and actually helpful content that’s also optimized for search engine results. Work with professional website designers.

These professionals will ensure that your site is markedly different from those of your competitors. 

Your website is often the first impression people get of your business. 

What kind of impression is yours making right now?

Avoid Creating Websites That Suck with These Tips

We promise that, if you follow the advice in this post, you’ll be able to avoid bringing websites that suck to life. 

You are looking for advice on buying domains, brainstorming your website design, or tips on how to come up with website content that everyone wants to share with their friends and followers? 

We’re here to help—in addition to providing you with an easy way to get your website up and running. 

Create your store with us today, and keep checking back with the blog for more website design and development tips.