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7 Digital Marketing Tips for Small Businesses

digital marketing tips

A recent survey showed that the second biggest challenge small business owners face is attracting customers.

In today’s competitive online marketplace, a small business can sink quickly if the right marketing approach isn’t used. Staying up to date with modern trends that help you reach a wider audience is essential if you want your business to succeed.

Your website plays a huge role in your online presence and has the power to propel your brand and help you reach new customers. But relying solely on a website is no longer good enough.

For many businesses, print advertising and non-digital marketing is still necessary. But, if you’re truly looking to transform your organization with digital marketing, keep reading.

We’re going over seven digital marketing tips that will help you grow.

1. Quality Content Marketing

The content you put out online has a huge impact on the way consumers view your brand. It also contributes to your exposure in search engines.

It’s important everything you’re producing, from the content on your website to video advertisements, is relevant and useful to your audience.

You also need to publish new content on a regular basis. Attaching a blog to your site is a great way to do this.

Publishing informative, industry-related articles is a great way to gain traction in Google. It also helps establish you as an authority in your industry.

If the content on your website is stale, it’s time for a rewrite. Your goal should be to inform your audience about your product and also provide an effective call to action that will put potential customers in touch with you.

2. Onsite SEO

When addressing the content on your site, it’s imperative you make it keyword-rich. This means gracefully incorporating keyword phrases that potential clients would search for when looking for your product or service online.

It may benefit you to hire an SEO specialist to perform keyword research. They will take your target audience, geographic reach, and product in mind when generating the keyword phrases you need to incorporate into your content.

You blog articles should be keyword-rich as well. This will help your site and content rank well in Google for your desired search queries.

Making an initial, small investment in SEO services will pay off once you start seeing results in search engines.

3. Local Search Marketing

If you primarily sell your products and services to customers in your community, local search optimization is essential.

You’ll need to create a Google My Business listing first. This will help your online visibility when local customers search for your product.

It’s also important to list your business in other local directories like Bing and Yahoo. When doing so, make sure your information (hours of operation, phone number, etc.) is consistent.

If you speak to an SEO specialist about doing keyword research, ask them about setting up a local campaign as well.

4. A Link Building Strategy

Quality link building boosts your website credibility in Google and helps you rank higher.

This involves getting backlinks to your website from other relevant and credible sources. It’s important to keep in mind that getting as many links as you can from any website that will give then can have detrimental effects.

Instead, try to go after links from other businesses and relevant bloggers. You should also reach out to local news organizations and the Chamber of Commerce for a backlink.

When Google sees that quality sites are sending users to you, they’ll reward you with better rankings.

5. Social Media Campaign

When it comes to digital marketing for small businesses, you can’t ignore the power of social media.

Your business should have social media accounts that include all relevant business information, pictures, and reviews. Facebook is especially important, as it’s now used by over 2 billion people.

Once you have social media profiles set up, don’t stop there. It’s important you stay active and post frequent updates. Every time to write a new blog article, publish it on your Facebook page.

If you’re providing useful content, people are more likely to share it with others. Think of this as free marketing. This is also a great way to have memorable interactions with current and potential customers.

6. Consider Video

People have short attention spans when digesting content online. Video provides a great solution to this and is becoming the most effective way to distribute content.

Creating high-quality, informative videos about your business and industry is an effective way to reach a wider audience. They allow you to introduce a more personal, human element to the way you market.

When thinking about ideas for videos, consider FAQs related to your product and industry. You can also use videos for upcoming promotions. The important thing is that they’re high-quality and informative.

You can add videos to your Google listings, and publish them to your blog and social media pages.

The great thing about video is that it’s no longer as expensive as it once was. Hiring a professional videographer is relatively cost-effective and will result in much better videos than if you shoot them yourself.

7. Optimize for Mobile

We now live in a mobile world, with more people accessing the internet on smartphones and tablets than on their home desktops. Therefore, it’s imperative your online presence is optimized to function well on those devices.

Your website must employ responsive design. If it doesn’t, you’re losing out on countless potential customers.

By optimizing your site for mobile use, you’re not only providing a better online experience for your client base, you’re also helping your rankings. Google now recognizes responsive design and gives priority to sites that function well on mobile devices.

Take Advantage of These Digital Marketing Tips

With so many ways to market your small business online, you need to look into every possible way to reach a wider audience. There’s a good chance your competitors are already doing it.

If you’re not taking advantage of the digital marketing tips discussed above, it’s time to get to work. Start with one you feel will benefit your small business the most. Track your results and find out which approach works best for you.

For more articles on digital marketing trends and tactics, check out our blog today.

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