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How to Boost Your Business: Simple Guide to SEO

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SEO is among the most important facets of digital marketing in 2019.

Optimizing your website to appeal to Google’s algorithms is the best way to get your website, and thus your company noticed. If you aren’t thinking about how SEO can work for you, then you’re already falling behind the competition.

In this post, we’re going to provide you with a guide to SEO. By the time you’re finished reading this, you’ll know why SEO is so important for business and how to employ it for the benefit of your small business. Why wait any longer?

Your Guide to SEO

SEO encompasses a few different aspects of website optimization. Keywords are important. So is website speed. You should also provide relevant content and create backlinks to your site. There’s a lot that goes into SEO, so let’s get a little more in depth.

Using Keywords

When most people hear about search engine optimization, they immediately think of keywords. They’re a huge part of what SEO can do for your website. When someone conducts a Google search, they type in a phrase in order to find what they’re looking for. Your website needs to appeal to those search terms.

For example, if someone searches for “computer repair in South Philadelphia” and you’re a computer repair shop in that area, you should have the phrases “computer repair” and “South Philadelphia” in your page titles, URL’s, and meta descriptions. This will bring your page up the search rankings, making you easier to find.

Website Speed

If you’ve ever been searching for a company online, you know how frustrating and ultimately offputting it is to use a slow website. Your slow website is actually hurting you. Google has begun using site speed as a ranking criterion.

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To make your website faster, de-clutter all of your landing pages. Remove any widgets and large images that aren’t integral to the content on the page. Once you’ve removed these things, conduct a speed test with one of the many website speed testers online.

Content 

You’ve probably heard the phrase “content is king” by now. It’s cliche at this point, but it remains true when it comes to SEO. The more creative and interesting content you have, the more you can establish yourself as an authority in your field.

Your blog posts, videos, and social media posts are all important and allow you to integrate relevant keywords into your content that will drive your search rankings. The higher you rank on the search, the more people will read your content. The more people that read your content, the higher you will rank in Google.

SEO Moving Forward

SEO is always morphing as the internet continues to change. That’s not to say that what was important 10 years ago isn’t important today, but there are constant developments with life on the internet that pushes SEO in new directions. 

Mobile SEO, for instance, is something that’s at the forefront of this change. More and more people are using their mobile devices to conduct searches, so websites that are optimized for mobile search will rise up the rankings.

Similarly, localized search and voice search has seen a similar rise in importance. People care most about convenience, so your page needs to clearly state what your business is and exactly where you’re located so that your leads are meaningful.

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Stay on Top of SEO

Use this introductory guide to SEO as a starting point to a digital marketing makeover for your website. If you’re going to succeed in the digital age, it’s because you’re able to stay relevant and change your approach when required.

Do your research, look ahead, and remember that your website is representative of you and your company. Make sure that it’s optimized so that people can find you and that you give the consumer a pleasant experience when they do find you.

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