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Plan Well: Social Media Predictions for 2020 to Get Ahead of the Game

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You’re always looking for the next big thing in social media marketing.

You were there when geolocation was the latest trend, when online reviews through social media platforms became big, and even when memes became a part of social media marketing.

So, what’s next for the future of social media?

In this post, we’ll fill you in on five of the biggest social media predictions for 2020.

Read this post to learn how to gain followers, get ahead of your competitors, and of course, make sure you show up in everyone’s feeds.

1. Stories Will Be Huge

With video marketing continuing to climb, you’ll see a major shift in the way consumers watch videos on social media – and how often they expect brands to post them.

While in the past, longer tutorial videos and video ad campaigns were the norm, one of the top predictions for 2020 when it comes to social media video is the rise of the daily story.

These are short, 3-5 second clips that show what’s happening “behind the scenes” at your company. Usually, they only stay up for 24 hours.

While that doesn’t mean you should discount longer videos altogether, you can no longer afford to ignore the story feature.

2. Working with Social Media Professionals Is Paramount

Perhaps one of the most important 2020 predictions when it comes to all things social media?

The increasing reality that most companies simply can’t develop and implement (let alone monitor) a successful social media marketing campaign on their own.

This means that the future of social media will be determined mostly by industry experts – and not, as in the past, by influencers.

Of course, you’ll need to do serious research to ensure that you’re working with the top companies.

Ask for a social media SEO proposal from brands you’re working with to know what you can expect from their services. In this article (https://seojet.net/blog/seo-proposal-template/) from SEOJet, Adam White goes through the different components that make up a professional and successful proposal template.

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You should also speak to past customers about their experiences when it comes to working with these expert social media strategists.

3. Consumers Will Expect Live Q&A Sessions

We’re living in an era where consumers want to feel like they have a personal relationship with the brands they love.

This means that not only does everyone have the potential to become at least a micro-level influencer, but also that you need to focus on “shouting out” these unofficial brand ambassadors.

However, the social media future takes this to the next level: your customers want to have the chance to interact directly with your brand and the people behind it. In short, they want to be able to have real-time conversations with CEOs, employees, models, customer service representatives, and more through social media.

It’s no secret that today’s consumer already sees social media as a customer service channel. In 2020, they’ll expect even more transparency from the brands they love – through live Q&A video sessions on social media.

You can give answers to popular consumer questions “off the cuff,” and in the moment, which increases consumer trust. You should also use these live videos to talk about product drops, shout out people who are watching, and ask your customers more about what they’d like to see next from your brand.

4. Retargeting Will Reign

Many social media experts and analysts spent much of 2018 and 2019 talking about the importance of buying ads on social media.

But in the past, the ads that popped up in sidebars and feeds were randomized. Or, they were based only on a user’s general search data and the accounts they followed.

In 2020, we will fully enter into the era of retargeting on social media.

In a nutshell, the future of social media advertising is all about having ads pop up that are reminders of the items that site visitors left in their shopping carts, but never actually purchased.

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They’re a kind of gentle nudge that says, “Hey, remember this handbag, spa service, or outfit that you were planning on buying the other day? Are you still interested in it?”

It’s a digital version of a follow-up call from a retail worker about an item you placed on hold. It’s an incredibly effective way not just to make the sale, but also to keep track of your leads and shorten the overall buying cycle.

5. In-App Purchasing on Social Media Will Be the New Normal

Speaking of ways that social media will encourage people to make purchases, one of the biggest predictions for 2020 is that in-app purchasing will be the new way people shop online.

When people see an item they like on Instagram, Facebook, or any other social media platform, they’ll no longer need to visit the company page to try to find the item they want.

Instead, they can buy the item they see on the screen in front of them just by clicking on the photo or the “shop now” bar underneath it.

This certainly encourages impulse buying and is incredibly convenient for consumers.

Which of These Social Media Predictions for 2020 Will You Embrace?

We hope that this list of the top social media predictions for 2020 will help you to stay ahead of the game.

Looking for more tips and tricks about how to get video marketing on social media right? Want to learn more about influencer marketing, all things hashtags, and how in-app purchasing really works?

We’re here to help you master all things digital marketing. So, keep checking back in with us to make sure you always know what to expect in your feeds.