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5 Popular Web Design Trends of 2019

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Most users won’t put up with bad web design. In fact, most users leave a website after only 10 seconds.

To keep users on your site and increase your conversion rate, you’ll want to update your site on a regular basis. Of course, not all design choices are worth trying out.

Generate more traffic and lower your bounce rate by adding one or more of these popular web design trends to your site! Keep reading to learn more.

1. Simplicity

It’s fun to reinvent the wheel, but it isn’t always necessary. In fact, by getting away from what makes your website great in the first place, you may do more harm than good.

That’s why simplicity is still one of the top trends, even for 2019, as OrangeSoft points out in their guide to web design trends.

Above all else, emphasize a great, presentable UX and make sure your website is clean.

Anything else is gravy.

2. Bright Colors

Let’s say you’re walking down the street. You’re walking along the same route you normally do, passing all the familiar buildings.

After passing row after row of standard-looking homes, you come across a bright, vibrant home. Suddenly, it’s all you can focus on.

Vibrancy and brightness are huge in the design world for a reason. It’s a natural way to draw attention to a website and break up the monotony of a bland text-on-background design.

To make your colorful designs pop, even more, utilize negative space, too.

3. Interactivity

For the most part, browsing the web is a passive experience. You can lose hours at a time surfing page after page of the content without even realizing it.

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So when the website starts interacting back, it can be a fun change of pace.

Alright, that may have sounded a little strange, but hear us out.

Interactivity is a great way to turn a passive browsing experience into an active, exciting one.

And it may actually boost your conversion rate, too!

Artificial intelligence, like chatbots, allows you to assist your customers even when you’re not online.

4. Design Customization

Everyone has a different design preference. And while you can’t design your website to each user’s preference, you can at least give your users a little bit of freedom.

Light and dark theme implementation is an easy way to give users that choice they crave.

Websites like Reddit and Hulu and operating systems like MacOS have already implemented a light and dark or ‘night and day’ switch that allows users to switch at will.

5. Embedded Video

According to recent figures, video content will make up 82% of all IP traffic within the next few years.

While you’ll want to focus on creating videos as part of your content strategy, don’t forget to add video content to your website, as well.

You can even implement video into your homepage by adding it to the background.

Include a welcome video to introduce users to your brand and its culture for a fun, warm welcome.

Try These Popular Web Design Trends

If you’re looking to build a new website or even just revamp your existing site, consider using these popular web design trends.

Remember, it takes constant updating to keep a site new and interesting. But while that means more work, it also means more potential traffic.

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If you’re looking for a great way to update your site, check out the benefits of using a content management system.