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What’s in a Name? How to Create the Perfect Domain Name for Your Business


In January of 2018 it was estimated that 1,805,000 websites were registered. Is it possible to find a domain name that stands out from the crowd? Read on to find out how to come up with a domain name that gets you noticed.

Size Matters

Your domain name should be short enough to remember and just long enough to let searchers know what you are selling or promoting.  

Shorter domain names are faster to type, but the shorter the domain name the more likely it is in use. Longer names may not be taken, but they are harder for users to match in a search.  The recommended length of a domain name is between six to fourteen characters.

Check out this list of creative online names for inspiration.

Include a Keyword  

Searchers are twice as likely to click on a keyword rich domain name.  The keyword should focus on your product or service. Keep it natural and do not spam too many keywords into your domain name.

Keywords are part of an effective SEO strategy. Here are the most searched keywords in domain names.

Simple Names 

The simpler your domain name is, the more likely people will remember it and be able to type it.  Spelling the name in an unusual way could be confusing for internet users. Be clever enough to attract attention, but simple enough that your potential customers can find your site.

Try to avoid dashes and underscores if possible to keep your domain name clean and simple. Google process dashes and underscores differently than the human eye does. Using too many dashes give your domain name a spammy appearance to search engines.

More from Digital Media Thoughts:   What Is a Digital Signature and How Does It Work?

Consider Using an Online Domain Suggester

Having trouble finding your inspiration? Let an online domain suggestion tool give your imagination a boost. These tools help you generate names and find which ones are available. 

Here are the top fifteen online domain suggestion tools.

How to Come Up With a Domain Name: Buy One

Just because a domain name is taken doesn’t mean that it is in use.  Sometimes companies buy up all other domain names that sound similar to their own to cut out the competition. People may buy the domain name and never use it again, or the name belongs to a company that no longer exists.

These names are aftermarket domain names. You can choose to buy the domain name if you are attached to a name that is already in use.

Find a Feature Rich All-in-One Service

Find a domain registrar and hosting site with one stop shopping. A site like www.fivemint.com offers many services beyond domain names. You can register your name, host your page, and much more.

Have Fun with Your Domain Name

There are no hard and fast rules about how to come up with a domain name.  Have fun with it and be creative.  It’s one of the most important steps in your product or service’s digital branding.

For more information about digital branding, check out this page.