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The Future Is Now: What Is the Future of Digital Marketing?

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By the year 2021, it’s expected that businesses will spend $120 billion on their digital marketing efforts.

Clearly, digital marketing isn’t going anywhere in the near future. How will it change as technology improves, though? 

There are lots of ways that digital marketing is likely to change in the coming years.

Read on to learn more about some of the latest trends that will influence the future of digital marketing.

Increase in Voice-Powered Technology

With more and more people getting in on the voice-powered assistant trend (e.g., Amazon Alexa and Google Home), voice-powered technology is going to continue to grow in the future.

Because of this, businesses will have to start optimizing their content so that it appears at the top of the search results when people use these devices.

People are about to start talking more and typing less, and businesses need to be prepared for it.

More Video Marketing

Video marketing is already big, but it’s about to get a lot bigger. YouTube is currently the world’s second-largest search engine, and billions of people use it every single day.

It’s easier than ever to produce high-quality videos and share them on YouTube, as well as on other social media channels.

Some people are even going so far as to predict that, in a couple of years, videos will account for nearly all of the content on the internet. 

If your business hasn’t started dabbling in video marketing, now is the time to change that.

More AI Tools

More businesses are going to start relying on artificial intelligence in the future, too.

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Many businesses have already started to use Chatbots to help with customer service. This trend will only grow in the coming years.

Many businesses are also using AI in advertising, too.

AI can help them optimize campaigns and make sure they’re appealing to their target customers. This technology is likely to become even more advanced in the near future.

As a result, we’re going to see it increase, especially when it comes to optimizing content for small businesses and franchise marketing strategies. 

Microinfluencer Marketing

Finally, there will surely be an uptick in microinfluencer marketing.

Microinfluencers have smaller followings, but their followings are more dedicated and have better engagement rates — this means more sales.

Companies are going to start reaching out to and working with smaller influencers to sell their products and avoid becoming affiliated with problematic influencers who paid for their followings.

What Do You Expect from the Future of Digital Marketing?

As you can see, there are a lot of trends you’ll need to keep your eyes on if you want to know what to expect from the future of digital marketing.

Keep this information in mind to make sure your business stays ahead of the curve.

Do you want to learn more about the latest digital marketing trends and techniques? If so, be sure to check out the Digital Marketing section of our website today.

You’ll find lots of helpful articles here that will keep you up to speed on what businesses are doing to stay relevant in 2019 and beyond.

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