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Need a Social Media Boost? Here are 10 Creative Social Media Marketing Ideas

social media boost

Do you use social media as part of your digital marketing strategy? Do you feel like your social media marketing campaigns could use a boost? Some added creativity, perhaps?

If you need a social media boost, you’re not alone. It can be difficult to stay on top of trends with how quickly everything changes in social media from one day to the next.

If you need some help coming up with creative social media strategies, look no further.

In this post, we’ll provide 10 great ideas you can use to get the boost you want today.

1. Share Your Fans’ Content

One great way to engage with your fans and followers is to share some of the content they create that pertains to your brand. You can increase engagement and build stronger relationships with fans because they’ll see that other fans trust your brand too.

And new prospects may be more likely to trust your brand too.

2. Hold an Instagram Contest

If you’re looking to increase engagement and/or your follower count, contests can be a great way to do that. According to Tailwind, Instagram accounts that regularly run contests grow approximately 70% faster than ones that don’t.

3. Tell Users to “Tag a Friend”

If you’ve been on Facebook, you’ve seen a meme. And if you’ve seen a meme, chances are you’ve seen someone you know tag a friend on one of them.

Have you ever thought about applying this same idea to your next marketing campaign? Encouraging your fans and followers to tag someone they feel will find the post relevant or amusing is an easy way to increase exposure.

4. Run a Facebook “Reaction” Campaign

You know, those little icons you can click on to “react” to a post with “like,” “love,” “haha,” “angry,” “sad,” and “wow.”

To increase engagement, you can post a photo or poll for your followers and encourage them to react to it however they wish.

5. Go “Behind-the-Scenes”

What’s a great way to draw fans and followers in? Show them a “behind-the-scenes” view of your company.

You’ll give them an opportunity to see your brand in a new light and also benefit from being seen as more authentic and genuine.

Because, “Hey, there are real people behind my favorite company! Who knew?!”

6. Get on Your Emoji Game

There’s really no disputing the fact that using emojis is fun, is there?

Using emojis in your tweets can increase engagement by 25.4%.

Adding an emoji or two to your posts and tweets only takes a few extra seconds. There’s really no excuse, now, is there?

7. Create a Poll

Are you looking to get more insight on your customers? Do you want to get their opinion on a specific product or scenario?

A great way to solicit answers to queries like these is to create a poll. They’re quick, easy, and can increase the engagement with your brand with little to no effort (or investment) at all.

Facebook and Twitter both have poll functions so you can put one together easily. And depending on the type of question you pose, you may be able to gain valuable insight and increase engagement at the same time.

How great is that?

8. Go “Live”

You can use Instagram, Snapchat, or Facebook. Wherever the largest number of your fans and followers are will be the best bet for maximum engagement.

Live video is a great way to generate excitement and engagement. What’s going to happen? Who knows! It’s exciting for fans.

Going live can also help you build a stronger and more personal connection with fans because you can engage with them and answer questions as they’re coming in.

Need help coming up with an idea for your first live video? You can demonstrate how a product works, do a short question and answer session, or vlog. Or, you could simply stream to viewers and give them a picture of exactly what’s happening where you are as it happens.

9. Create Video Content

Videos are huge right now.

Why do you think that is? If you ask us, we’d say it’s because our attention spans are getting shorter and shorter. And videos are often entertaining, funny, and exciting.

What’s more? They’re also very easy to share.

Whether it’s on your private account or with a friend, you’ve probably shared a video at least once in your life. Now, imagine if you were creating the videos that people shared. How great would that be?

10. Do a Social Media “Takeover”

If you have connections with an influencer or someone who’s considered an expert in your industry, you can ask them to take over your social media accounts for a set period of time.

During their takeover, the other person will be able to post their own original content for your fans and followers to see. You’ll show a new face to existing fans and followers, and may even attract some new ones in the process.

How? If the other person has a following and promotes the takeover on their own social media channels, their followers will see it and may even be so intrigued by the premise that they decide to visit your page. If they like what they find, they’ll hit the “follow” button – and voila!

Try These Ideas for a Social Media Boost

With so many different social media platforms out there today, it’s not always easy to decide what your social media strategy is going to be or which campaign will work best for what platform.

Next time you need a social media boost, take a look at these 10 great ideas and try one of them out. Or try two. Or three!

You never know, you just might find a new favorite digital marketing tactic to add to your arsenal.

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