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Make It Catchy: 10 Website Optimization Tips to Improve Your Financial Services Website Right Now

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Trying to optimize your financial services website?

Looking for the best website optimization tips?

If you have a financial services business, it’s very important that your website is optimized for getting results online. A poorly designed website will scare customers away and will prevent them from taking your business and its services seriously.

Luckily, we’ve got you covered. Below we’ll give you our list of the top 10 website optimization tips that you can use to improve your financial services website immediately.

1. Make it Easy to Use

The first thing you need to do to improve your website design is to make it easy to use. This means ensuring that it has an easy-to-use navigational menu.

A great menu will allow visitors to see exactly what pages are on your site and to easily find what they’re looking for. Make it clear to visitors how they can get in touch, learn about your business, or find out more about the services you offer.

At the bare minimum, your site should have a contact page, an about page, and a services page that tells visitors exactly what your business offers. 

2. Add More Information

It’s important that your website has enough information on it to help visitors decide whether to use your services or not. Filling out your website completely will do a much better job of converting and earning your business new customers. 

If you have a variety of features or offerings then make sure that you have a page for each which explains what they include and what customers can expect. Your business address and contact information should also be very easy to find.

For example, businesses such as Moor & Bachmann includes a services page, an about page, a contact page, and an FAQ on their websites, along with other pages. You may want to learn more about how this looks in action now.

3. Launch a Blog

A great finance services website will also include a blog that is filled with great information and plenty of content.

Having a blog on your site can help you connect with potential customers more easily. You can use your blog to educate visitors, to provide value, and to prove your expertise in the finance industry.

Make sure that you add content to your blog regularly and create content that actually provides value to visitors and customers. A great blog will help you build trust with customers and will also make it more likely that search engines will send visitors your way.

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4. Speed It Up

It’s also important that your website is very quick and easy to load. Potential visitors have very little patience these days and if your website takes too long to load they may leave quickly and decide to go to a competitor’s website instead.

To improve your website speed there are many things you can do. This can include getting a better web host, implementing a caching feature on your website, and optimizing onsite content such as images and videos.

5. Make it Mobile-Friendly

In addition to making your website faster, your website should also be very mobile-friendly. These days many website visitors will only ever visit your website on their phones or mobile devices. Google has even started prioritizing websites in search results that are mobile optimized.

Ideally, you’ll want to use a responsive design that will look automatically adjust for viewing on mobile devices and will look great in a desktop web browser as well.

6. Prioritize Security

It’s also become increasingly important that you make your website as secure as possible. There are many scams online these days, so it’s never been more important that you show visitors that they can trust you.

Adding trust signals to your website can be a big help. This will include items such as certificates from the Better Business Bureau or credit card companies or could also include links to testimonials and reviews.

Additionally, it’s also important that you add an SSL security certificate to your website as well. This will allow your website to use HTTPS which will prove to website visitors, web browsers, and search engines that information entered on the site will be secure.

7. Optimize Headings and Titles

It’s also important that you take the time to optimize your website by adding headings and titles that break up your content and make your content more easy to read and understand. Title tags and headings should be the right length as well. Usually, a length of 50-60 characters is best.

Headings and titles also should include keywords that your site is targeting. These keywords should be related to your industry or the services you provide. If you’re a local business you’ll also want to use some locally relevant keywords as well such as your city name or region.

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8. Improve the Color Scheme

In addition to making your website easier to use you should also make it more visually appealing as well. You should think carefully about the color scheme since the right colors can say a lot about your business and can make your business look more professional. Color psychology matters a lot in website design so make sure you consider each color you use carefully.

Additionally, make sure you have plenty of white space on your website as this can also make your website look a lot better.

9. Incorporate Visual Content

In addition to having great colors on your site, you should also make sure that you’ve added other types of visual content to your site as well. High-quality videos and images can be helpful for making your website look visually appealing and professional.

However, make sure that any images, videos, or other types of content you add to your site are well-optimized. Large video and image files can increase the loading time of your site if you’re not careful.

10. Use Calls-To-Action

One big thing to remember when improving your design is that your website has a purpose. That purpose is to get more customers and clients. Make sure that your website makes it clear to a customer what they can do next to get in touch, make a purchase, or get involved with your business in some way.

Use calls-to-action on your website pages and posts to direct and lead a visitor exactly where you want them to go and what they should do next in their relationship with your business.

Using These Website Optimization Tips to Your Advantage

It’s important to remember that a great website is your calling card online. Don’t just launch a poorly designed website and hope that it will help you get new customers. You need to make sure your website looks good and impresses any potential customer that comes by.

By using the website optimization tips above you’ll have the best chance of winning the best new customers and clients for your business.

Looking for more website design tips? Click here to learn about the important connection between web design and SEO.