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How to Go Global with Your International Marketing Strategy


CQ or cultural intelligence is a newer term that more people are using. Due to globalization and the nature of international business, CQ is becoming more important than in years past.

There is a lot to learn when you want to take your product or service to an international marketing level. You’ve got to learn international marketing strategies and continue to learn about your new markets.

Continue reading this article to learn how to successfully market your business around the globe.

International Marketing at Its Finest

Marketing to a global audience is an exciting thought but it can be challenging. If you aren’t sure how to get started, just put one foot in front of the other. These tips will help you stay on track as you’re moving forward.

1. Don’t Stop at Language Translation

If you still haven’t properly translated your website and other marketing material for the areas you’re marketing, get more info on where and how to get it done. If you’re marketing to people with a native language other than English, you should get your information professionally translated.

When a business can’t go to the trouble of having their online content and marketing materials translated, it doesn’t show true commitment to that marketplace. Go the extra step to communicate in their language even if they can speak English as a second language.

Don’t waste money on low-quality translation. If you use low-quality translation, you’re not going to get the results you want. A low-quality translation may mean you miscommunicate and cause serious trust issues with potential clients.

2. Partner with Locals

Building relationships with people in the local market shows goodwill. Not only does it show goodwill, but it shows you understand the importance of connection. You will be able to build more trust when you have an affiliation with someone in the local market.

When you work with a local, you can ask them questions about how to best proceed. Make sure you partner with someone that is business savvy and not just someone that knows the culture. While someone that knows the culture may be helpful, they won’t be as helpful as someone that knows the culture and knows how to take care of business.

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Whether you’re putting together a social media marketing plan or you’re prepping flyers to hang out, asking a local for help can keep you from making a cultural mistake.

3. Understand the Market

The more you understand the market, the easier it is to make decisions on how to proceed. When you’re not working, you should be doing market research. You shouldn’t only understand how business works in this market.

Besides for understanding how business operates in the market, you should learn about how families interact, what the economy is like and even what foods are common. People love doing business with people that take the time to learn about them.

4. Set Realistic Goals

When you’re going into a new market, you need to set realistic goals. If you set goals too high and don’t hit your projections, it is easy to feel dissolution about how things are going. Setting realistic goals will allow you to feel the feeling of accomplishment as you move forward.

5. Have a Local Address

Even if you don’t have a local office and staff in the area, you should have a local address. There are easy ways to have a local address like setting up a virtual office with a virtual receptionist. Many of these services are a real building where you can go to meet if you are in the area.

Look over the different services that are available. You can see which one fits your needs since many of them have different options and packages. 

6. Personalize Your Interactions

Everyone loves personalization but when you enter a new market, you need to have every advantage. Figure out ways to personalize interactions and make the experience positive for everyone involved.

When you’re personalizing marketing, you shouldn’t use information that is too personal. If you have information that would make someone feel a little creeped out that you know it, keep it to yourself.

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Instead of using extremely personal information like salary or job title, think about using their location or name. Most people expect companies to know where they live and what their name is but many people don’t like the feeling of companies looking over their shoulders and knowing personal information.

Striking a balance between being personal and not being creepy might be difficult at first but see what ads and marketing give you the best results and build from there.

7. Ensure You’re Using the Best Channels

If you notice you aren’t getting the results you want to get, you need to look at the marketing channels you’re using. If you aren’t getting a response, it is very possible that the location you’re marketing to doesn’t respond to that channel like the other countries you’re marketing to.

Do split tests and see which channels perform the best for you. Don’t keep throwing money at a platform that isn’t giving you the best results. Ask a local advisor which channels are the best for promoting your service if you want a short cut.

Growing Your Business Online

When you’re learning international marketing, online marketing is one of the best places to get started. It’s simple to buy ads online that serve other countries. While there is still a huge learning curve, you get to wet your feet before learning other forms of advertising.

Before you get too deep in your marketing efforts, make sure you study what trends are taking place. If you can get in on a trend in a country before everyone else gets involved, you can take advantage of this opportunity.

Our article on current digital trends will be a great resource for you when you want to get ahead of the competition. Read our digital trends article here to get the details.