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Blogging for Business: How It Can Help to Drive Sales

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Does your business have a blog? If not, you should. Did you know that 60 percent of marketers use blogging as part of their social media strategy?

A blog is one of the most useful tools you can have to drive leads and bring new visitors to your website. 

Still on the fence about blogging? Not sure how to start a blog that people actually want to read?

Explained below is everything you need to know about the benefits of blogging and how to start blogging for business.

Benefits of Blogging for Business

There are lots of reasons why so many businesses use blogs as part of their branding and marketing strategy.

Some of the greatest benefits of having a blog — and blogging on a regular basis — include:

Increase Website Traffic

Blogs help to drive traffic to your website.

Every time you publish a blog post, it becomes another indexed page on your site. This, in turn, provides you with more opportunities to show up in people’s search engine results. As a result, you may get more organic website traffic by updating your blog on a regular basis.

Blogging also provides you with more content to share on social media — content people can click on and be directed back to your website.

It also saves you (or your social media manager) from having to come up with new content to share every single day.

Generate New Leads and Increase Sales

Blogs don’t just bring in new traffic to your website. Blogs also help to convert that traffic into new leads. This, in turn, can lead to increased sales.

Blogging provides you with more opportunities to showcase the work your business does and convince visitors to sign up for your email list.

This provides you with more opportunities to showcase your products and services and increases your chances of making a sale later on.

Establish Authority

Blogging allows you to separate yourself from your competition and establish yourself as an authority figure within your particular space.

Even if visitors aren’t interested in buying your particular products or services right now, they may be inclined to do so in the future.

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This is especially true if they find themselves turning to your blog on a regular basis when they need information on a particular topic.

Long-term Results

Blogs are a gift that keeps on giving. Old blog posts can yield results and drive sales for months or even years after they’re first published.

If you’re publishing evergreen content — content that is always applicable to your readers — you’ll likely find that you see long-term returns from your blog posts.

Consistent Website Visits

If you publish blog posts on a regular basis, you’ll soon develop a group of regular readers — people who return to your business’s blog on a regular basis to see what you have to see.

If people are visiting your blog on a consistent basis, chances are they’re also going to sign up for your email list.

This also increases the chances that they will actually purchase something from you in the future.

Show What Your Business Can Do

Finally, a blog provides you with another opportunity to showcase what your business can do.

You can use your business’s blog as a kind of portfolio to show the end results of your latest project.

You can also use blog posts to showcase specific clients who are utilizing your services and experiencing great results. 

Starting Your Blog

Clearly, there are a lot of benefits that come with using blogging as part of your business’s marketing strategy.

How do you start blogging, though? Does it take a lot of time, effort, or money?

Here are some guidelines that will help you start a blog in no time:

  • Choose a blogging platform (WordPress is probably the most popular option)
  • Choose a hosting platform (most charge just a few dollars per month and simplify the process of setting up your website)
  • Start customizing your blog (most blogging and hosting platforms have lots of free templates and tools to help you do this)

Once you’ve finished customizing your blog (don’t worry if it’s not perfect; you can always go back and make adjustments later), it’s time to start posting. It’s that easy!

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Bonus Blogging Tips for Business Owners

It’s time for the fun part now — writing your blogs. How do you decide what to write, though? How do you make sure people see your posts? 

Here are some bonus tips that will help you write the kind of content people want to read:

Choose the Right Topics

Think about your target audience. Then, think about the kind of questions they tend to have. Start by writing posts that can help answer those questions.

Do Keyword Research

Make sure you’re including the kind of keywords that your target customer is using in their online searches. This will help your posts show up in their search engine results. There are lots of free tools that will provide you with more info on keywords and copywriting.

Share it with Your Audience

Make sure you’re utilizing your social media profiles to showcase your blogs. Encourage your social media followers to share your blog posts on their own platforms, too.

Use a Call-to-Action

Be sure to include a call-to-action at the end of your blog posts.

Add a link to a form so your readers can sign up for your email list, or encourage them to check out your services or products. There are lots of options, but the key is to leave them with something to do.

Need More Blogging Tips?

As you can see, there are lots of reasons to make blogging for business a priority.

Be sure to keep these blogging tips in mind as you begin creating your own blog. They’ll help to simplify the process and help you start seeing returns on your investment more quickly.

Do you want to learn more about blogging for business? If so, check out some of the other articles on our site today.

This article on SEO and its importance for digital marketing is a great starting point.