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5 Marketing Analytics Tools You Should Already Be Using in 2019


Looking to improve the performance of your website? Consider implementing some marketing analytics tools in your strategy.

First things first: what is marketing analytics? In simple terms, this practice allows you to measure all the data relevant to your business. By using the right tools, you’ll be able to tie your activities back to revenue.

Of course, choosing between dozens of these tools can be a tough task. Need some help getting started? Here are 5 key digital analytics tools you should consider.

1. Mixpanel

When it comes to gaining insight into audience behavior, Mixpanel is second to none. At the base level, you can track user interaction with your website as a whole. If you want to focus on monitoring specific features, that’s possible as well.

The best part? Mixpanel uses a code-less tracking approach, allowing even non-technical personnel to use it. In fact, visualizing the collected data rarely takes more than 10 minutes.

2. Formisimo

Most marketing teams use web forms in some capacity. That said, calculating their conversion rate can be a challenge. A tool like Formisimo provides key data about why users don’t complete their web forms.

This particular software is capable of analyzing real-time data from your website. Then, it will compile a report based on how your web forms perform against its metrics. If your forms aren’t getting users to convert, you’ll know why.

3. BuzzSumo

Struggling to measure your social media marketing efforts? BuzzSumo makes this process easier by identifying what’s trending in your industry. You can analyze data from the last 12 hours to the past several months.

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This marketing dashboard software comes with plenty of other useful features. These include backlink information, content type filters, and advanced keyword search operators. All this data is available in a spreadsheet format.

4. Oribi

Despite what you might have heard, content is still king in digital marketing. In other words, you need to find out how your visitors interact with the content you create. Oribi can help you do that in an efficient way.

One great thing about Oribi is that it can track specific goals by content type. After accessing its set of metrics, it gives feedback on how to improve your content. For example, using an intro maker can help make your videos go viral.

5. Convertable

Finding out more about your users has a lot of benefits. That said, you don’t want to alienate them by asking them to share too much information. If you’re relying on web forms to gather data, Convertable may be of use to you.

How does this tool work? Simple: by analyzing the metadata of your forms, Convertable can provide crucial information. It can tell you which keywords the user used to find you, which pages they viewed, and even their location.

More on Marketing Analytics Tools

Remember, data analytics is a marketer’s best friend. By using some of the tools we’ve mentioned above, you can run your campaign in an efficient manner. You’ll also be able to gather insights, test new ideas, and identify potential issues.

Of course, marketing analytics tools are but one part of the digital marketing puzzle. Want to make sure you’ve got your basics covered? Take a look at our guide to promoting a business online!

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