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Digital Marketing Basics: The Start to Promoting Your Business Online


In 2018, there were almost two billion digital customers around the world. For new businesses just starting out, those digital customers are your prime markets. The best way to reach these potential customers is to leverage digital to promote your business online.

Are you new to the world of digital online marketing? Then this article is for you. Learn digital marketing basics here and you’ll be ready to reach these worldwide customers.

Digital Marketing Basics: Definition

Digital marketing means using the internet and digital media to promote your products and services. These internet channels include using social media, email or search engines to bond with future buyers. Digital marketing can be used for business enterprises as well as to promote non-profit organizations.

You can use digital marketing methods to influence customers and clients through online channels (i.e., mobile phones, personal computers.) Digital marketing also uses social media (i.e., Twitter, Facebook, Instagram) to push messages to potential buyers.

Digital marketing starts with a company’s website that promotes services and products. A custom website design reflects the style and theme of your business. Careful attention to the design and content of your website will increase audience interaction with your brand.

Why Do You Need Digital Marketing?

The main reason why you need digital marketing is that your competition benefits from it too. Over 83 percent of small businesses trust digital marketing to promote their goods and services. Small business owners know that digital marketing helps to reach more consumers for less expense than traditional marketing campaigns.

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There are plenty of online analytic tools available that help monitor how well your marketing promotions perform. These analytics can help you craft a strategy to identify and reach target customers. Once you know who this audience is, these tools allow you to follow them through the buying cycle.

What Can Digital Marketing Do for You?

Once you’ve grasped these basics of digital marketing, there’s no limit to what you can achieve! Here are just two reasons why you should launch a digital marketing campaign today:

Create Brand Awareness

Brand awareness means how well your target customers recognize your products and services. Think of your brand as a personality that tells the story of what your company is all about. Digital marketing can help you promote that story and receive feedback so that customers will come to trust you.

Retain Customers

Digital marketing can help you build a loyal customer base that keeps coming back for more. They will be less likely to search out your competitors if you keep them up to date on your products. Once they know and trust your name, they won’t hesitate to buy from you again and again.

Next Steps

If you’re just starting your new business, your next step is to identify the right digital approach to launch your campaign. These digital marketing tools might include Search Engine Optimization or email marketing. Check out this handy beginner’s guide to digital marketing to see which methods work best for you.

For more information on digital marketing basics check out our website. We know you’ll find plenty of inspiration and how-to tips on all things related to digital media.

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