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Email Essentials: How to Start an Email List and Grow It Fast

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Do you see your email list dwindling? Are you scrambling for ways to turn it around? Or do you even have an email list, to begin with?

A 2015 study revealed that about 34% of Americans open their emails every day. As more people use mobile phones, this number will likely increase.

More people will use mobile devices instead of desktop computers to conduct business transactions.

The key to your internet marketing success lies in acquiring the email addresses of the most number of people as possible. But you need to know how to start an email list the right way first.

How to Start an Email List Correctly

If you want to learn how to build an email list fast, you need to be aware of certain tricks of the trade. Start the right way by checking the list below.

Understand each tip and use the ones that will work best for your business setup.

Begin With Content

Understand that content is king if you want to effectively grow your email list. With the number of emails that enter people’s respective inboxes, you need to make sure that your content catches their attention.

If you are offering a new product or service, try to make the delivery entertaining.

This will make your clients look forward to your upcoming emails. Moreover, this will encourage them to share your emails with their network.

Sharing Matters

As we mentioned above, you want your subscribers to share your content. Thus, you need to encourage them to share your emails with their network.

Your clients’ network comprises of friends, relatives, workmates, and business partners.

The moment they share your emails, you can likely get to increase your email list with new contacts. Make sure that your emails feature the “Email to a friend” and social media sharing buttons.

Additionally, write a CTA with a link encouraging readers to subscribe to your emails.

Paper Sign-Up Still Works

If you are running a business where your clients need to visit a physical store, a paper sign-up sheet will do wonders. This is one of the simplest, yet most effective ways to grow your email list fast. 

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Encourage your customers to sign-up on the sheet. Instruct them to write down their respective email addresses.

The key lies in the benefits that they will get in exchange for their email address. Put a note on the sheet explaining that they will get special offers if they subscribe to your mailing list.

Maximize Your Website

Since you are likely running a business website, make sure to use it to grow your email list. Include a sign-up form on your website and make sure visitors can see it easily.

If you are running your website through WordPress, try using Constant Contact Forms to make things easier. You may also use automated email marketing through a Squarespace website.

Read more here to get more details.

Join Industry Trade Shows

Regardless if your company is 10 years old or just a start-up, joining trade industry shows is a wise decision to make. Much like the paper sign-up sheet, have your visitors sign-up on your email list.

Download an app that collates your visitors’ email addresses and uploads them as new contacts in your existing email list.

Tap into LinkedIn

Maximize the networking potentials of your LinkedIn account by exporting the email addresses of all your contacts. Log in to your LinkedIn account using your laptop and click the “My Network” icon.

Click the “Your connections” icon on the left side of the screen.

Thereafter, hit “Manage synced and imported contacts” on the top right portion of the screen. Click “Export Contacts” link under the “Advanced Options.”

Complete the process by clicking “Fast File,” which LinkedIn will email you in 10 minutes or so.

Get a New Email Signature

If you are still using that old email signature for several years, then it’s time to create a new one. Take a few minutes to compose a compelling signature.

Your CTA should entice your readers to subscribe to your email and join your mailing list.

Click on the cog icon on the upper right-hand corner of your Gmail screen. Head on to “Settings.” Choose the “Signature” option and compose your new email signature. You may also use images and tweak the formatting to make it more appealing.

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Ask for the Card

If your line of business takes you to different places, always ask for the business cards of the people you meet. If you are running a brick-and-mortar business, make sure to have a glass bowl in front.

Encourage your clients to drop their business cards inside the bowl. By the end of each day, take out all of the cards and manually input their details on your email list.

Don’t Forget Your Blog

If you are managing a blog, be sure to end your posts with an effective CTA. Like your email signature, your blog posts’ CTA should compel your readers to sign up on your email list.

An effective way is to prompt them to sign up first before giving them the ability to post their comments. Make sure, however, to give them an option to opt out of the mailing list.

There are also internet marketing strategies that involve social media and Search Engine Optimization.

Utilize Your Employees

You can also tap your employees by encouraging them to collect email addresses. Make sure that they test and verify the emails first for their validity.

Give them gifts or incentives if they hit a certain number of collected emails to motivate them.

Put Receipts to Good Use

If you accept credit card payments, customize your receipts by adding a sign-up field. Encourage your customers to write down their email address when signing the credit card receipts.

Collect all of the receipts by the end of the day and input the details on your email database.

Continue Growing Your Business, Today!

Building an email list is just one of the many ways of increasing your reach and acquiring new leads. If this post helped you learn how to start an email list properly, check out our other articles as well.

We discuss other important topics that will help grow your business. We tackle current trends in digital marketing and social media marketing, among others.