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The Current Trends Shaping the Future of Digital Marketing

future of digital marketing

A decade ago, digital marketing was just a simple concept that focused on online content and SEO. It was unsophisticated, and only a few people talked about it.

But things have changed.

Digital marketing has grown to a force we cannot ignore. It’s now more personalized, sophisticated, and relevant to the needs of the marketers.

Companies are now able to target their audience with focused precision like never before.

But what will digital marketing be like in the future?

To answer this essential question, we have to look at the current trends that are influencing the future of digital marketing. Here are the trends.

Brands Are Taking Mobile Devices Seriously

More people are interacting with the digital world via mobile devices. The modern consumer is using the mobile device to do everything, from reading news, researching, shopping to surfing the web.

Traditional advertising channels such as TV, magazines, and newspapers are dying, while mobile-based advertising channels are on an upward trajectory.

Similarly, digital marketers are now taking mobile seriously and are incorporating it into their digital marketing strategies.

They have accepted the fact that mobile is the future and can only become bigger and better.

Artificial Intelligence (AI)

Artificial intelligence has become an important part of the digital marketing world.

Statistics show that more than 51% of digital marketing leaders have adopted artificial intelligence, with more than 72% planning to incorporate this technology into their marketing strategy in the next two years.

Why is AI important to the digital marketing industry?

  • AI is helping marketers personalize user experience; this has made it easy for brands to transform prospects into real, loyal customers
  • AI is able to predict the future, and this is helping marketers make decisions quickly and easily
  • Artificial intelligence helps decrease the amount of time spent on a particular task and increase efficiency. Improved efficiency also means fewer errors
  • Thanks to AI, reaching the right target audience online has become easier and simpler

Those who use AI also consider it important in helping create narratives that people truly want to engage with.

If you are a digital marketer and are not using artificial intelligence, start using it now! It’s an essential trend that will shape the future of digital marketing.

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Social Media Will Be a Big Player the Future of Digital Marketing

More and more digital marketers are using social media to advertise their products and services. Why? Here is why:

  • Almost everyone is on social media
  • Placing ads on social media is cheap, and even digital marketers with small budgets can get results
  • Social media offers excellent targeting: demographic, connections, interests, languages, locations, and behaviors. This allows marketers to create more relevant market campaigns so they can reach their intended audience
  • Social media gives marketers control, and this offers them flexibility with their marketing strategies
  • The leading social media platforms such as Facebook and Twitter have invested in sophisticated algorithms that allow marketers to know how people are engaging with their accounts, pages, and ads

The social media algorithms also allow marketers to track impressions, reach, demographics and page performance metrics.

Social media plays a big role in influencing future trends in marketing. Companies have accepted this fact and are flocking social media platforms like never before.

The Modern Consumer Wants Relevant Content

In a world where information is all over the place, customers now gravitate to marketers that offer relevant information. They want you to give them information that is easy to consume.

Marketers are now using short, eye-catching visuals to catch reader’s attention.

Most of them are using videos and infographics that are 10-30 seconds long to advertise. These videos and infographics are visually strong and contain everything there is to learn about a product or service.

More and more business are embracing this trend and more of them are expected to do so in the future.

The use of relevant content and real-time marketing is growing in popularity, and companies need to keep this in mind when thinking about the future marketing trends.

Ad Blocking

This is another trend that will shape the future of digital marketing.

Today’s consumers are easily annoyed by too many ads, and most of them are using ad blockers or skipping videos. Since the modern day client knows how to use ad blocking technologies, accurate targeting is important.

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If you are a digital marketer, you should note that bombarding people with irrelevant ads will not work in the future.

Change your marketing strategy and ensure it’s focused on accurate targeting; this will help ensure your ads reach the right people.

Videos Are Gaining Popularity

There is no denying the importance of video in today’s world. People are using videos to communicate, share ideas, and solve problems.

In fact, a recent study shows that video is the first thing people think of when they need to be educated or entertained.

The leading companies are now spending huge amounts of money on ads that run before a video starts. Experts predict this trend will gain popularity in future.

It’s, therefore, important to make sure you incorporate this trend into your digital marketing.

Remember to keep your ads short and ensure the content of your ads relate to the viewer’s demographics.

Companies Are Investing Massively in Native Advertising

More and more digital marketers are adopting native ads.

What are native ads?

Well, these are ads that aim to inspire, educate, or entertain consumers, without directly promoting a product or a service. These ads often consist of videos, great photos, written content, graphics, and visually stunning articles.

Consumers love native ads because they are enjoyable and don’t promote brands directly.

Digital marketers are now investing huge amounts of money in native advertising because they’ve realized it’s more effective than other methods of advertising.

They are also going for this marketing technique because it’s helping them avoid ad blocking technologies.

If you want to survive in the digital marketing world, ensure you adopt native advertising.

The Bottom Line

By now we can all agree that the future of digital marketing is bright.

If you want to take advantage of the digital marketing, adopt the digital marketing trends discussed above. They will help you create a future-ready brand and cement your online presence.

Get in touch with any questions!

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