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Sober Up: How to Create an Addiction Treatment Center Marketing Plan That Works

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Given that nearly every single business out there is about to boost their digital marketing efforts this year, you need to spend smart to stay on top.

Addiction treatment marketing is increasingly expensive, but with the right effort, you can save money and get more clicks. You want to reach out to people, so you need to know how to do it online.

Here are four tips to keep in mind when marketing to your audience.

1. Find a Niche

When you’re looking to market an addiction treatment center, you’re going to have to find a niche to specialize in. While anyone opening an addiction center wants to help everyone who comes in through the door, it’s a fact that your staff is going to have their own specialties.

If you notice your region has an uptick in opioid issues and you have the staff to treat it, don’t keep that a secret. Your addiction center could be a lifesaver for someone in your region if only they knew where to find you. Once you’ve carved out your niche, you can start finding an audience.

Look at how Inspire Malibu is reaching out to people in their region.

2. Make Yourself Accessible

Addiction centers are intimidating if you’ve never been to one before. When someone is struggling with addiction, it’s hard to make that first step to ask for help.

When people struggling with addiction have the strength to finally reach out, you need to keep threads everywhere for them to tug on. You should have a social media presence, easy to find phone numbers, and a strong web presence overall. If you don’t have a chatbot popping up when people visit your site, it’s time to install one.

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3. Start a Blog

If there’s one thing that search engines love to show, it’s lots of fresh content. When a URL constantly updates their content with something like a blog, they show their relevance.

If you want to get the eyes of people in your region, take advantage of local SEO on your blog. Lots of posts mentioning ways you help people in your city or state means that you’ll come up when local searches occur. Make sure your blog is mobile ready since mobile browsing is zipping past desktop browsing year after year.

4. Buy Some Ads

When you want to ensure that you get as many eyes on your site as possible, the one surefire way to do it is to buy lots of ads. When you buy ads, you get the chance to come up in the top of results.

Look at local news channels and places where people in your region go for their information. Those will be the best sites to buy ads on.

Addiction Treatment Marketing Is Still Marketing

When it comes to addiction treatment marketing, you’re still marketing a service like any other. If you know how to market any kind of service, you’ll be able to figure out where your audience is and target them accurately with digital marketing tools.

If you want to make content marketing your focus, check out our latest guide for tips.