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Is Everything Really Digital? 10 Printed Marketing Ideas for Your Business

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Print is dead!

Or, at least, that’s what people say when magazines and newspapers shut down. 

Now if you’re looking for reasons print is not dead, you can do a quick Google search and see many people coming to the defense of print marketing. Printed marketing is not dead and as more people make their way online, companies that can both master the online and offline world will have the best results.

When you want to get attention from your target market, print and digital marketing are great companions. Continue reading this article to learn great ways to promote your business through print.

Printed Marketing That Makes an Impact

You don’t want to just throw money at marketing materials, you want to make an impact with your efforts. The below tips will help you do just that.

Spending your marketing budget for the sake of spending isn’t going to move your metrics, but a strategic plan with well thought out marketing materials will. 

1. Strong Message

Any time you use print marketing, you want to make your message strong. Your message should be bold, clear and concise. You don’t want to confuse people with your message.

Ensure people know what you want them to do after they see your message. Do you want them to visit your website? Do you want them to come to your store?

The clearer the message, the better results you will get from your print campaign. Visit this website to get more inspiration for your print marketing materials.

The stronger and more targeted your message, the more likely people are to remember it. When you craft messages that speak to people’s emotions, your company can even start a movement and build a culture and following.

2. Bring Your Business Card Into This Century

Everyone has a business card and almost everyone has a great blog for their business. You need to find a way to make your business card work with your blog and other digital marketing efforts.

One of the things you can do to make sure your business card is operating in this century is including information about your website or social media. You may even want to mention a specific blog post on your business card. The more specific and helpful you can be, the better.

If you want people to be able to access a piece of online information easily, you can put QR codes on your cards as well.

3. Brochures

Brochures are one of the oldest forms of print marketing. When you are out networking or meeting other business professionals, brochures are a must. Make sure your brochures have concise copy and bright images. People have a short attention span, so the more you can communicate with fewer words, the more effective your brochures will be.

4. Flyers

High-quality flyers are a good way to get the word out about an event like a promotion or a sale. Make sure your flyers are bright and eye-catching but still on brand with your business.

5. Banners

Great banners are attention-grabbing and can add a sense of professionalism to events. If you are working a trade show or other marketing event, you need to have a banner in place to get attention. Your banner should also convey the main benefits of your product or service.

6. Postcards for Direct Mail

The copy of a direct mail postcard is essential. You should also make sure you get high-quality card stock, so people associate your business with quality. Direct mail is a great way to get your message right to your target market.

7. Phone Chargers

Phone chargers are something everyone needs. You should get both android and iPhone chargers since there are plenty of people that use both. Since people need their phone chargers every day, they will see your brand and message regularly.

Phone chargers are more expensive than some promo materials so make sure you are handing them out at events where your ideal clients are. You shouldn’t use these promo materials with a shotgun approach.

8. Cell Phone Cases

Cell phone cases are similar to cell phone chargers since people use them on a daily basis. They are also more on the expensive end of promotional materials. When you use this strategy, you need to be sure what your ideal audience likes in terms of design.

9. Windbreakers or Hoodies

Windbreakers and hoodies can be great walking billboards. Depending on the weather where your clients are going to be, you may use one or the other. Make the colors unisex so anyone can use them. 

10. T-Shirts

T-shirts are one of the old standbys when it comes to promotional materials.

But when you print T-shirts, make sure you should have a wide enough selection that all of your potential clients will be able to wear them.

Marrying Print and Digital Marketing

When you learn how to marry print and digital marketing methods, you will get the best results. You can have lists for both your digital marketing and print marketing. When you can send messages to your target audience through both channels, you will get their attention.

Use the information you gather online to customize marketing efforts offline. You may gather information on the type of products they like so you can get very specific when you send promotions.

Using big data to customize your marketing materials and who you send them to is going to give you a higher conversion rate.

Use Print to Grow Your Business

Printed marketing is one of the most effective ways to get attention and gain potential clients.

Since print is a trusted form of media, people pay attention often act on promotions whether that is for in-store or online purchases.

Find out how you can pair print marketing and where digital trends are headed by reading our latest article on digital trends.