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10 Digital Marketing Trends You Should Use

Digital marketing is evolving at warp speed.

There’s been a tenfold growth in internet use since the turn of the millennium. Naturally, digital marketing has grown with it. Today’s marketers are desperate to get ahead of that fast-changing curve.

That’s why we’ve put together 9 digital marketing trends you should use in 2018.

Digital Curation

There’s now so much content on the internet that consumers can’t afford to waste their time sorting through it. They want to see content that’s relevant to them. That’s where curation comes in.

Digital curation has already shaped internet giants like YouTube and Facebook. If you have a service your customers engage with, curation can help you add value for each individual customer. The better your platform experience, the more likely your customers are to keep coming back.

Targeting the Niche

The growth of the internet has paradoxically made it harder for brands to reach everyone. Customers ignore catch-all marketing attempts because they’re getting used to tailored content.

But this is a great chance for brands to grow their appeal by targeting specific niches. The internet’s sheer size then becomes an asset, because almost every niche has its customer base.

By targeting a niche, you show customers you have expert knowledge to share with them.

Interactive Content

The first wave of post-millennium kids are fast becoming adults. That means they’ve grown up knowing an interactive world.

The static, one-way internet is a thing of the past. Interactive content will keep customers coming back, and show that your brand is dynamic, fun, and modern.

Interactive content has even given brands new ways to make more returns on their marketing. The rise of microtransactions in app-based gaming is a great example of this. Not only do you keep your customers engaged with your brand, but you get paid for it, too.

Working with Influencers

Getting over the trust gap between advertisers and customers is an age-old marketing problem. It might be on its way out.

Influencers have transformed marketing. Now brands are working directly with the biggest names on the internet to promote their products. And these individuals are people your customers have already chosen to support.

Influencers have all the appeal of celebrity endorsements but with even more legitimacy in the eyes of your customers. And influencers are everywhere, on every platform. Try approaching some of the popular names in your niche and see how you can help each other.

Live Content

It looks like we’re about to say goodbye to the age of information lag.

It’s almost trivial now to know about something as soon as it happens. You can also experience live events happening on the other side of the planet.

Products like Facebook Live are an attempt to tap into this thirst for live content, as there’s a huge audience there. We’re all desperate to stay on top of the latest news, and live content is the missing link.

Live content also modernizes your brand. You can show off your technology at the same time you offer your customers new, exciting material.

Native Advertising

We’ve already mentioned the “trust gap” involved with traditional advertising. Native advertising is a way to overcome it.

Native advertising appears just like the native content of its host platform – hence the name. Customers are more likely to click on it as they scroll through sites like Reddit, as it’s tailored to users of those platforms.

Native content can be a great way to put your ads in front of willing eyes and drive up your engagement.

Visual Media

Text will always have its place online. But with faster internet speeds and better technology, the focus on visual content has increased.

Most major social media now include support for video content. And there are apps built entirely around sharing visual media. It’s an effective way to deliver content that’s easy to digest and accessible to most customers.

Along with live content, a more visual focus shows that a brand is ready to adapt to the future.

Social Media Dominance

Social media has entrenched itself in the modern marketing discussion, and it’s not going away.

In the last few years, we’ve seen social media send tremours through national elections. That might be the ultimate proof of its value as a brand platform.

With so many users engaged on social media, it’s still one of the major ways for brands to create a close relationship with their customer base. Its a level of interactivity unparalleled by the traditional one-way brand-customer relationship.

Old-Fashioned Emails

It might not be the latest digital marketing trend, but emails are still one of the most direct ways to get in touch with your customers.

Emails allow a much greater intimacy between brands and customers, matched only by social media. They allow you to stay in touch with your previous customers, take feedback, and alert them to news about your brand.

Despite that intimacy, they’re also one of the few ways to contact your customers en masse, which makes them a valued tool for brands wanting to keep their customers engaged.

Big Data

The rise of the internet has given marketers so many new ways to understand their customers. Guesswork and tentative focus-group testing are becoming a thing of the past.

Marketers can get into their customers’ heads like never before. The huge range of available analytical tools makes it easier than ever to measure the success of your campaigns. Where you can measure success, you can replicate it.

And it doesn’t just apply to your own data. The internet is a window into the world at large, and everything from Google search data to trending topics can inform where your marketing goes next.

Marketing Trends Are Still Evolving

It’s an exciting time to be in marketing, as we’ve seen. Marketing trends are still evolving, and we can’t predict everything that will come to prominence in the next few years. But adopt early, and you’ll be in a good place to bring your brand into the future.

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