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Build Your ECommerce Empire By Selling Toys Online: Here’s How

toys and dollhouse

Have you ever thought about owning and running your own eCommerce store? If you have and also love toys, having an online toy store can be the perfect fit for you.

Doing research before you get ready to start your toy store can help you avoid big mistakes in the future.

Here’s how to build your eCommerce empire by selling toys online.

Find the Right Wholesalers

One of the first things that you need to do in order to start your online toy store is to find the perfect wholesaler for your business. The wholesaler will be able to provide you with select toys like Russian dolls, toy cars, or building blocks in bulk.

The point is to get the toys for a low price so that you can resell these items at a higher price point on your online toy store. This will allow you to make a good profit.

Try finding a wholesaler that you can build a lasting relationship with. Having a good relationship with your wholesaler can help you get the best prices possible on the toys you want to invest in.

Utilize a Good eCommerce Website Host

Search through and compare popular website hosts like Squarespace and GoDaddy to see if they will work well for your company.

They should have options for you to either build your own site from the ground up or choose from a set of pre-made templates. There might even be toy store templates available to use!

Find a host that allows you to customize how your customers can check out. Try to incorporate a variety of payment options to appeal to different customers and make the check out process easier.

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Many sites now include the option of Apple Pay or PayPal so that the customer doesn’t have to disclose their personal financial information to check out.

When building your website, make sure to create a mobile friendly version. Every year, more people are doing online shopping from their mobile device with around 58% of total site visits coming from cell phones.

You’ll also want to make sure to set up a Facebook page and store for your new toy company. This will help bring in a different set of potential customers and another way for people to look up your toy business.

Selling Toys Online Requires Quality Pictures

Like when buying anything online, the customer can’t physically see or touch the item themselves before they buy it.

This means that it’s imperative to use high-quality pictures to showcase all the toy’s features and benefits.

If you have the ability to do so, try using a professional photographer to get the best pictures possible of each toy. An alternative is to use a smartphone to take pictures with a nice background.

These new pictures will clearly show the customer any details they might want to see in order to entice them to purchase the toy. You can also use these photos on your small business social media pages.

Make Toys Your Business

These tips can help you start selling toys online on the right foot. It all starts with building a great eCommerce website and finding your merchandise wholesaler. Then you can begin making money selling toys!

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