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Don’t Sweat It! 5 Simple Tips for Marketing Your Instagram Fitness Page

women in fitness class

Instagram reached 1 billion active users in June 2018 with more than 77 million users in the United States. 

Are you ready to get Instagram famous? Are you starting a new Instagram fitness page or are you looking to revamp your current one to get more followers?

Keep reading for 5 tips for marketing your Instagram fitness page. 

1. Use Quality Photos

Instagram is a visual platform, so you won’t get Instagram famous without striking, quality images that promote your fitness account.

However, you don’t need to be a professional photographer to upload beautiful photos. You can use editing tools to give your photos flair. 

2. Provide Valuable Content 

If you want to gain followers, you have to provide valuable content such as images, videos, gifs, and quotes.

In order to create relevant content, you have to understand the audience you’re targeting. Is your target audience mostly females or males? What is your audience age range?

Once you know your target audience, you can then curate content that they find relevant and interesting. 

3. Use the Right Hashtags

Another tip is to use the right hashtags. Research shows that posts on Instagram with hashtags get 12.6% more engagement.

Find out what are the most popular fitness hashtags and use them in your posts. There are branded hashtags, which are hashtags created and used by companies. If you build enough followers, you can create a branded hashtag specific to your company. 

You can even hold a contest and have followers use your branded hashtag. There are also community hashtags that you can use such as #motivationalmonday. You can use these community hashtags with relevant posts. 

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4. Collaborate with Influencers

You can collaborate with influencers in the fitness industry. If you’re just starting out, you can reach out to micro-influencers. These are people who have a following of about 1,000-100,000 Instagram followers. 

Micro-influencers don’t charge as much per sponsored post, and they still have a large following. You can have a micro-influencer do a sponsored post for your fitness services or gear such as sneakers or athletic tights.

5. Post Regularly

You should create a regular schedule of posts to provide timely content. You can even set a schedule of posts in advance and auto-schedule them for the week. 

What kind of posts should you post? You can post before and after photos to show results. You can also post images of healthy breakfast ideas and dinner recipes to encourage followers to eat healthy and maintain their fitness goals. 

Final Advice for Marketing Your Instagram Fitness Page 

Follow the above tips and you’ll start building a following for your Instagram fitness page. By providing useful content, you’re on your way to building a community. 

The next step is to promote your page. You can include a link or Instagram follow icon on your website, email signature and even other social media pages.

Check out more of our social media blog posts to learn about social media marketing.