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Stay Connected! 10 Incredible Social Media Marketing Tips to Drive Client Growth

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Did you know that 88 percent of all marketers credit social media with helping them increase their business exposure? And, 78 percent of those marketers experienced increases in traffic when they started utilizing social media. 

If you’re not using platforms like Instagram and Facebook, you’re missing out on a lot of opportunities to reach your customers and build your brand.

Not sure where to begin when it comes to using social media for your business? Keep reading.

Here are ten social media marketing tips that will help you grow your audience and increase sales dramatically.

1. Create a Community

These days, people are desperate for connection. And, many people are turning to social media to make those connections. 

One way to get in touch with your audience and satisfy this need for connection is to create a Facebook or LinkedIn community.

This provides them with a place where they can meet other likeminded individuals.

It also provides you with an opportunity to get to know your audience better and find out what they’d like to see more of or how you can improve your business.

2. Use Facebook Offers

“Facebook Offers” is a type of Facebook ad. You can set them up from your Facebook page directly, rather than having to go through the ads dashboard.

Facebook Offers are promoted in your followers’ news feeds, and they get significantly more engagement than ads that show up on the right side of Facebook.

When someone clicks on a Facebook Offer, they’re sent an email that includes a link to your business’s website or opt-in page.

This is a great way to bring in quality leads and make more sales.

3. Provide Answers

One way to keep your audience interested in your business is to provide educational content on social media.

Educational content helps you establish credibility and become an authority within your industry.

If you can answer a question your social media followers have, or if you can provide them with helpful information, they’re more likely to think of your business in the future.

4. Respond to Your Followers

Remember, people love to feel connected. They also love to feel that the brands they buy from value them as customers.

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The best way for you to fill both of these needs? Make sure you’re engaging with your social media followers on a regular basis.

Respond to comments on Instagram, Facebook, and YouTube. When someone tags your brand in a post, like, comment, or re-share their post on your own page.

People love this kind of engagement. And, when if you keep it up, they are more likely to rely on your brand in the future.

5. Post Regularly

One of the best practices you can use to stay relevant and ensure people see your social media content is to make sure you’re posting regularly.

If you’re inconsistent, your posts are less likely to show up in people’s feeds. This means fewer views, less engagement, and fewer conversions. 

While consistent posting is important, it’s also important not to post too frequently. You don’t want to spam your followers and overwhelm them with information.

Posting once or twice per day seems to be the sweet spot for most businesses.

6. Ask Your Audience What They Want to See

Use social media polls or publish posts asking your followers what they want to see.

You can use these polls and posts to figure out what kind of content you should post and what kinds of changes they’d like to see you make to your products or services.

These polls and posts can also give you insight into new products and services they’d like you to offer.

7. Run Contests and Giveaways

Contests and giveaways are a great way to boost post engagement and get people excited about your brand.

They’re also great incentives to get people to share your content and spread the word about your brand to a wider audience. 

Encourage your followers to tag friends in your post or share posts on their own social media profiles.

In exchange, they’ll be entered to win some kind of prize — a free product, a month of free services, etc.

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8. Avoid Excessive Promotional Content

Some promotional content is fine — it’s expected when you’re a business posting on social media. At the same time, though, don’t get carried away with promotional posts. 

Your followers don’t want to feel like they’re being bombarded with promotional content. Make sure you’re mixing it up with fun and informative posts, too.

Give people a little bit of everything so that they want to continue following your brand, and don’t feel as though they’re always on the receiving end of a sales pitch.

9. Use Videos

Video marketing is a great way to share information and reach a new audience.

Many people love videos and find that they’re able to learn and retain more when they watch a video compared to when they read a blog or social media post.

You can also use social media videos to increase engagement.

Instagram and Facebook lives are great tools that let you share information, talk about products or services, and answer questions from your followers.

10. Consider Working with a Professional

Finally, don’t be afraid to reach out to a professional if you need help boosting your social media presence.

This can be especially helpful if you’re brand new to social media and are feeling overwhelmed with all the different platforms and marketing options out there.

Working with a social media agency can help you put together a fool-proof social media strategy to grow your audience and increase your sales.

It can also help you avoid excessive trial and error and see progress much faster.

Looking for More Social Media Marketing Tips?

There are lots of things you can do to improve your business’s social media presence and connect with your audience. These social media marketing tips are just the beginning.

If you’re in need of more advice, be sure to check out the social media marketing section of our website today.

There’s tons of great advice here that will help every business owner use social media effectively.